# NIQ: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 3 judge labels across 2 categories by 2 of 14 models. Page: https://gtm-ai-index.com/vendors/niq/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Audience and consumer insights platforms | 0% | 82 | 0% | 2 |
| Attribution and marketing mix modeling | 0% | 58 | 0% | 1 |

## What the models said for it

- "NIQ and Circana highlight retail/POS data" (GPT-6 Luna, Attribution & MMM)

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.