# Neustar: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 9 judge labels across 2 categories by 8 of 14 models. Page: https://gtm-ai-index.com/vendors/neustar/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Identity resolution | 0% | 33 | 0% | 7 |
| Attribution and marketing mix modeling | 0% | 108 | 50% | 2 |

## What the models said for it

- "Best For: Enterprise marketing attribution, fraud prevention... Trade-off: High entry cost, opaque pricing" (Gemini 3.5 Flash, Identity)
- "Combines Neustar's identity resolution with TransUnion's credit/financial data" (MiniMax M2.5, Identity)

## And against it

- "Very slow feedback loops (models can take 8–12 weeks to deliver) and highly expensive." (Gemini 3.5 Flash, Attribution & MMM)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Identity resolution: 0% to 0%, ±0. Inside the floor by 11 points · rank 121 → 33 of 140.
- Attribution and marketing mix modeling: 0% to 0%, ±0. New · not ranked in September 2026 · rank 108 of 123.

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.