# Muck Rack: how AI models rank it, September 2026

GTM AI Recommendation Index, September 2026 Edition. Named in 53 judge labels across 1 categories by 12 of 12 models. Page: https://gtm-ai-index.com/vendors/muck-rack/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| PR and media monitoring | 24% | 1 | 17% | 53 |

## What the models said for it

- "Muck Rack is a media relations platform ... popular with mid-market agencies and in-house teams that prioritize media relations workflow efficiency" (Claude Haiku 4.5, PR)
- "Widely considered the most modern and intuitive UI... Highly recommended if pitching and relationship management are your main goals." (Gemini 3.5 Flash, PR)
- "identify Agility PR Solutions and Muck Rack as the two strongest contenders for the mid-market segment" (Qwen 3.7 Flash, PR)
- "Muck Rack offers the best balance of PR capabilities and monitoring features at a reasonable price point" (Mistral Small, PR)

## And against it

- "Avoid: Enterprise platforms like Meltwater, Cision, or Muck Rack" (Kimi K2, PR)
- "Other options include Muck Rack, Meltwater, and Agility PR, but they are more expensive and may be more suitable for larger companies." (Llama 4 Maverick, PR)
- "Its journalist database skews toward business, technology, and trade press, and it lacks strong competitor benchmarking." (Perplexity Sonar, PR)
- "Not a "bad" platform — it's actually well-regarded for quality — but be cautious of the lack of pricing transparency" (DeepSeek V4 Flash, PR)

## The company

Muck Rack; https://muckrack.com/; New York City, United States; founded 2009. From Wikidata, fetched 2026-09-14.

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.