# mParticle: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 36 judge labels across 6 categories by 13 of 14 models. Page: https://gtm-ai-index.com/vendors/mparticle/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Customer data platforms | 0% | 15 | 20% | 20 |
| Data management platforms | 0% | 27 | 0% | 8 |
| Customer intelligence and data science | 0% | 141 | 50% | 4 |
| Data warehouse and reverse ETL for marketing | 0% | 68 | 50% | 2 |
| Audience and consumer insights platforms | 0% | 130 | 0% | 1 |
| Tag management | 0% | 54 | 0% | 1 |

## What the models said for it

- "mParticle | Mobile-first, gaming/e-commerce specialization | Mobile app is core channel; need robust SDKs" (Kimi K2, CDP)
- "Alternatives: Tealium or mParticle for more transparent pricing." (Grok 4.1 Fast, CDP)
- "Best if you want more "traditional CDP" capabilities: mParticle" (GPT-5.4 mini, CDP)
- "Best-in-class for mobile app data collection and hygiene" (DeepSeek V4 Flash, CDP)

## And against it

- "Don't purchase a full Customer Data Platform (CDP) like Twilio Segment or mParticle" (Qwen 3.7 Flash, Customer intel)
- "Traditional CDPs (Segment, mParticle) as Warehouse Replacements — The trap" (Kimi K2, Warehouse & ETL)
- "such as Segment, mParticle, Tealium, and Simon Data if you need custom, warehouse-native identity resolution, multi-entity modeling, or full control over the source of truth." (Perplexity Sonar, CDP)
- "Solid technology but expensive and technical—better for enterprises with dedicated data engineering teams." (Kimi K2, CDP)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Customer intelligence and data science: 2% to 0%, −2. Inside the floor by 9 points · rank 27 → 141 of 142.
- Data management platforms: 2% to 0%, −2. Inside the floor by 9 points · rank 21 → 27 of 159.
- Customer data platforms: 0% to 0%, ±0. Inside the floor by 11 points · rank 15 of 61, unchanged.
- Data warehouse and reverse ETL for marketing: 0% to 0%, ±0. Inside the floor by 11 points · rank 30 → 68 of 83.
- Audience and consumer insights platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 130 of 155.
- Tag management: 0% to 0%, ±0. Inside the floor by 11 points · rank 27 → 54 of 67.

## The company

mparticle; http://www.mparticle.com. From Wikidata, fetched 2026-09-14.

## In its own words

What mParticle's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: The performance CDP that turns customer data into audiences, actions, and growth. (https://mparticle.com/)
- For: CMOs (https://mparticle.com/)
- Price stated: Request pricing (https://mparticle.com/)
- Integrations claimed: 300 (https://mparticle.com/)
- Certifications: MACH Alliance, AWS Advertising and Marketing Technology Competency, G2 recognizes mParticle for exceptional customer support, GDPR, CCPA, LGPD, ISO 27001, SOC II Type 2
- Customers named: CKE brands, Marks & Spencer, Joe & The Juice, Tatcha, SoFi, Inspire Brands, Marley Spoon, Klarna

## What it publishes

Every page mparticle.com exposes, read 2026-09-29: 1586 addresses. By kind, pages and the last 90 days:

- blog: 159 pages, 0 in the last 90 days, latest undated
- case study: 47 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 19 pages, 0 in the last 90 days, latest undated
- conference or event: 7 pages, 0 in the last 90 days, latest undated
- report or ebook: 277 pages, 0 in the last 90 days, latest undated
- comparison: 22 pages, 0 in the last 90 days, latest undated
- template or tool: 3 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 6 pages, 0 in the last 90 days, latest undated
- news or press: 51 pages, 0 in the last 90 days, latest undated

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.