# MoEngage: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 45 judge labels across 6 categories by 14 of 14 models. Page: https://gtm-ai-index.com/vendors/moengage/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Mobile apps | 3% | 10 | 5% | 20 |
| In-app messaging and customer communications | 0% | 37 | 22% | 9 |
| Mobile marketing and push | 0% | 19 | 0% | 9 |
| Conversational marketing platforms | 0% | 40 | 0% | 3 |
| Marketing automation and campaign management | 0% | 21 | 0% | 3 |
| Marketing resource management | 0% | 104 | 100% | 1 |

## What the models said for it

- "Choose MoEngage if mobile app engagement is your primary focus" (Kimi K2, Mobile apps)
- "the sweet spot is usually MoEngage or CleverTap" (DeepSeek V4 Flash, Mobile apps)
- "Supports both B2B and B2C use cases with unified profiles and campaigns across email, SMS, push, and web.[8]" (Perplexity Sonar, Mobile apps)
- "Intuitive UX, strong mobile-first focus, good balance of features/cost | Smaller ecosystem than Braze" (DeepSeek V4 Flash, Mobile & push)

## And against it

- "Occasional bugs - Technical stability issues reported" (GLM 4.7 FlashX, Marketing resource mgt)
- "stronger than OneSignal at analytics and behavioral tracking but can be overkill for simple B2B needs" (Qwen 3.7 Flash, Mobile apps)
- "they require significant implementation effort and carry enterprise pricing" (Claude Haiku 4.5, In-app messaging)
- "frequently flagged as risky for initial use" (Mistral Small, In-app messaging)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Mobile apps: 7% to 3%, −2. Inside the floor by 9 points · rank 8 → 10 of 117.
- Mobile marketing and push: 2% to 0%, −2. Inside the floor by 9 points · rank 7 → 19 of 80.
- In-app messaging and customer communications: 0% to 0%, ±0. Inside the floor by 11 points · rank 26 → 37 of 105.
- Conversational marketing platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 40 of 87.
- Marketing automation and campaign management: 0% to 0%, ±0. Inside the floor by 11 points · rank 29 → 21 of 59.
- Marketing resource management: 0% to 0%, ±0. New · not ranked in September 2026 · rank 104 of 110.

## The company

MoEngage; https://www.moengage.com/; founded 2014. From Wikidata, fetched 2026-09-14.

## In its own words

What MoEngage's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Agentic Customer Engagement Platform (https://moengage.com/)
- For: marketing & product teams (https://moengage.com/)
- Integrations claimed: 300 (https://moengage.com/)
- Certifications: EU-US Privacy Shields, GDPR
- Hosting: EU, North America, India, 6 data centres
- Customers named: Swiggy, The Indian Express, Tanishq, Airtel, Tata Capital, Jsw One, IndusInd Bank, Coca Cola

## What it publishes

Every page moengage.com exposes, read 2026-09-29: 3023 addresses. By kind, pages and the last 90 days:

- blog: 977 pages, 9 in the last 90 days, latest 2026-09-28
- case study: 80 pages, 0 in the last 90 days, latest 2026-06-09
- webinar or virtual event: 22 pages, 0 in the last 90 days, latest 2026-02-06
- conference or event: 26 pages, 0 in the last 90 days, latest 2025-10-30
- report or ebook: 95 pages, 2 in the last 90 days, latest 2026-08-19
- comparison: 35 pages, 3 in the last 90 days, latest 2026-09-28
- template or tool: 3 pages, 0 in the last 90 days, latest 2024-01-23
- glossary or explainer: 105 pages, 1 in the last 90 days, latest 2026-09-01
- podcast or video: 71 pages, 2 in the last 90 days, latest 2026-09-22
- news or press: 1 pages, 0 in the last 90 days, latest undated
- Recent: 2026-09-28 blog: MoEngage for Shopify: The Only Unified & Agentic CRM for Shopify https://www.moengage.com/moengage-for-shopify-customer-engagement-platform
- Recent: 2026-09-28 comparison: Braze vs salesforce marketing cloud comparison https://www.moengage.com/blog/braze-vs-salesforce-marketing-cloud-comparison/
- Recent: 2026-09-25 blog: Rcs and whatsapp pricing changes 2026 https://www.moengage.com/blog/rcs-and-whatsapp-pricing-changes-2026
- Recent: 2026-09-25 blog: The marketing ai index by moengage https://www.moengage.com/blog/the-marketing-ai-index-by-moengage
- Recent: 2026-09-24 blog: Agentic marketing tour san francisco https://www.moengage.com/blog/agentic-marketing-tour-san-francisco
- Recent: 2026-09-22 podcast or video: The data infrastructure behind 11 agentic marketing https://www.moengage.com/podcast/the-data-infrastructure-behind-11-agentic-marketing

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.