# Mixpanel: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 176 judge labels across 9 categories by 14 of 14 models. Page: https://gtm-ai-index.com/vendors/mixpanel/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Product analytics | 24% | 2 | 14% | 70 |
| Customer intelligence and data science | 10% | 3 | 9% | 53 |
| Web analytics | 7% | 3 | 5% | 38 |
| Session replay and heatmaps | 2% | 11 | 12% | 8 |
| Mobile apps | 0% | 46 | 0% | 3 |
| App store optimization tools | 0% | 47 | 0% | 1 |
| Attribution and marketing mix modeling | 0% | 119 | 100% | 1 |
| Audience and consumer insights platforms | 0% | 119 | 0% | 1 |
| Data management platforms | 0% | 86 | 0% | 1 |

## What the models said for it

- "Mixpanel | Team-wide adoption & UI | Exceptional visual query builder, highly democratized, great warehouse-syncing features, predictable MTU-based pricing." (Gemini 3.5 Flash, Product analytics)
- "Mixpanel: The Pure-Play Event Analytics Champion ... Its user interface is arguably the cleanest and most intuitive on the market." (Gemini 3.5 Flash, Product analytics)
- "Choose Amplitude or Mixpanel if you're a product team focused on understanding feature adoption, funnels, and retention." (DeepSeek V4 Flash, Customer intel)
- "| Mixpanel | Product/behavioral analytics | Free tier; $28/mo+ | Funnels, retention; easy for SaaS/ecomm |" (Grok 4.1 Fast, Customer intel)

## And against it

- "Suffered a security incident (smishing attack) in November 2025... OpenAI dropped them post-breach. Be wary if data security and transparency are priorities." (Grok 4.1 Fast, Customer intel)
- ""Highest Caution: Mixpanel … When to avoid: If handling sensitive user data or EU users"ate"ated security incidents" (Muse Glimmer 30B, Product analytics)
- "Mixpanel - SECURITY CONCERNS ... Major breach (November 2025): Significant data breach exposed user data" (Kimi K2, Web analytics)
- "Mixpanel/Amplitude: Great for product analytics, weak on full-funnel B2B revenue/CRM" (Grok 4.1 Fast, Attribution & MMM)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Customer intelligence and data science: 4% to 10%, +8. Inside the floor by 3 points · rank 6 → 3 of 142.
- Web analytics: 0% to 7%, +8. New · not ranked in September 2026 · rank 3 of 91.
- Product analytics: 28% to 24%, −4. Inside the floor by 7 points · rank 2 of 40, unchanged.
- Session replay and heatmaps: 0% to 2%, +2. New · not ranked in September 2026 · rank 11 of 56.
- Mobile apps: 0% to 0%, ±0. Inside the floor by 11 points · rank 27 → 46 of 117.
- App store optimization tools: 0% to 0%, ±0. New · not ranked in September 2026 · rank 47 of 56.
- Attribution and marketing mix modeling: 0% to 0%, ±0. Inside the floor by 11 points · rank 82 → 119 of 123.
- Audience and consumer insights platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 119 of 155.
- Data management platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 86 of 159.

## The company

Mixpanel; http://mixpanel.com; San Francisco, United States; founded 2009. From Wikidata, fetched 2026-09-14.

## In its own words

What Mixpanel's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Explore Mixpanel's flexible pricing plans for digital analytics. (https://mixpanel.com/pricing)
- For: teams (https://mixpanel.com/pricing)
- Price stated: Free forever; Starts at $0; Let’s chat (https://mixpanel.com/pricing)
- Starting price: 0 (https://mixpanel.com/pricing)
- Free plan or trial: Free forever. Explore product intelligence for free. No credit card required. (https://mixpanel.com/pricing)
- Integrations claimed: 100 (https://mixpanel.com/use-cases/grow)
- Certifications: GDPR, CCPA, & Native SOC 2 type II compliant, HIPAA compliance tools, Free courses and certifications
- Hosting: US or EU data residency
- Customers named: Yelp, Wise, AB Tasty, kkday, DocuSign, ATB Financial, Olo, Playtech

## What it publishes

Every page mixpanel.com exposes, read 2026-09-29: 1561 addresses. By kind, pages and the last 90 days:

- blog: 562 pages, 0 in the last 90 days, latest undated
- case study: 91 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 1 pages, 0 in the last 90 days, latest undated
- conference or event: 1 pages, 0 in the last 90 days, latest 2025-09-08
- report or ebook: 65 pages, 0 in the last 90 days, latest undated
- comparison: 44 pages, 0 in the last 90 days, latest undated
- template or tool: 3 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 28 pages, 0 in the last 90 days, latest undated
- Recent: 2025-09-08 conference or event: 3411675 cohorts understanding and analyzing user groups https://university.mixpanel.com/student/activity/3411675-cohorts-understanding-and-analyzing-user-groups

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.