# Mixpanel alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 221 of the 432 answers in the 2 categories where Mixpanel holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/mixpanel/alternatives/

## Named instead, most often (every category and segment added)

- Amplitude: 16
- Pendo: 12
- PostHog: 12
- Adobe Customer Journey Analytics: 11
- Google Analytics 4: 10
- HubSpot Marketing Hub: 4

## Product analytics

**Small business**: 22 of 72 answers did not name Mixpanel (Mixpanel is #2 of 8 at 34%).

- PostHog: first choice in 7 of those 22
- Amplitude: first choice in 2 of those 22
- Google Analytics 4: first choice in 2 of those 22

**Mid-market**: 30 of 72 answers did not name Mixpanel (Mixpanel is #2 of 8 at 28%).

- PostHog: first choice in 4 of those 30
- Amplitude: first choice in 3 of those 30
- Pendo: first choice in 2 of those 30
- Countly: first choice in 1 of those 30
- Google Analytics 4: first choice in 1 of those 30
- LogRocket: first choice in 1 of those 30
- PostHog EU/self-hosted: first choice in 1 of those 30
- Statsig: first choice in 1 of those 30

**Enterprise**: 35 of 72 answers did not name Mixpanel (Mixpanel is #3 of 9 at 8%).

- Amplitude: first choice in 10 of those 35
- Pendo: first choice in 10 of those 35
- Amplitude Analytics: first choice in 1 of those 35
- PostHog: first choice in 1 of those 35
- Qrvey: first choice in 1 of those 35

## Customer intelligence and data science

**Small business**: 34 of 72 answers did not name Mixpanel (Mixpanel is #3 of 10 at 12%).

- Google Analytics 4: first choice in 5 of those 34
- Apollo.io: first choice in 2 of those 34
- Factors.ai: first choice in 2 of those 34
- HubSpot: first choice in 2 of those 34
- HubSpot Marketing Hub: first choice in 2 of those 34
- Amplitude: first choice in 1 of those 34
- Cometly: first choice in 1 of those 34
- Custify: first choice in 1 of those 34

**Mid-market**: 46 of 72 answers did not name Mixpanel (Mixpanel is #5 of 14 at 4%).

- Segment: first choice in 4 of those 46
- Adobe Customer Journey Analytics: first choice in 2 of those 46
- Google Analytics 4: first choice in 2 of those 46
- HubSpot Marketing Hub: first choice in 2 of those 46
- Adobe Marketo Measure: first choice in 1 of those 46
- BuildBetter: first choice in 1 of those 46
- Dreamdata: first choice in 1 of those 46
- Enterpret: first choice in 1 of those 46

**Enterprise**: 54 of 72 answers did not name Mixpanel (Mixpanel is #6 of 14 at 2%).

- Adobe Customer Journey Analytics: first choice in 9 of those 54
- Salesforce Data Cloud: first choice in 3 of those 54
- 6sense: first choice in 2 of those 54
- Adobe Customer Journey Analytics (CJA) B2B Edition: first choice in 2 of those 54
- Medallia Experience Cloud: first choice in 2 of those 54
- Microsoft Dynamics 365 Customer Insights: first choice in 2 of those 54
- Adobe Real-Time CDP: first choice in 1 of those 54
- Basedash: first choice in 1 of those 54

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.