# Microsoft Invest: how AI models rank it, September 2026

GTM AI Recommendation Index, September 2026 Edition. Named in 8 judge labels across 1 categories by 7 of 12 models. Page: https://gtm-ai-index.com/vendors/microsoft-invest/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Programmatic and display advertising | 0% | 95 | 62% | 8 |

## And against it

- "Why avoid: End of operations means you can't use it for new campaigns" (GLM 4.7 FlashX, Programmatic)
- "stay away entirely from... Microsoft Invest/Xandr (shutting down)" (DeepSeek V4 Flash, Programmatic)
- "Shutting down Invest product (Feb 2026)" (Kimi K2, Programmatic)
- "Microsoft sunset Xandr DSP in 2025; now focused on SSP (Monetize)" (Kimi K2, Programmatic)

## The company

Microsoft; https://www.microsoft.com/; Vancouver, Canada; founded 1975; about 228,000 employees (2024); public, 4338 on Hong Kong Stock Exchange. From Wikidata, fetched 2026-09-14.

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.