# Microsoft Clarity alternatives: what AI models name instead, October 2026

GTM AI Recommendation Index, October 2026 Edition. 361 of the 504 answers in the 2 categories where Microsoft Clarity holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/microsoft-clarity/alternatives/

## Named instead, most often (every category and segment added)

- Google Analytics 4: 65
- Plausible Analytics: 32
- Adobe Analytics: 31
- Fullstory: 28
- Contentsquare: 15
- Matomo: 14

## Session replay and heatmaps

**Small business**: 21 of 84 answers did not name Microsoft Clarity (Microsoft Clarity is #1 of 10 at 70%).

- Visitor Queue: first choice in 2 of those 21
- Factors.ai: first choice in 1 of those 21
- Fathom: first choice in 1 of those 21
- Google Analytics 4: first choice in 1 of those 21
- Heap: first choice in 1 of those 21
- Hotjar: first choice in 1 of those 21
- Inspectlet: first choice in 1 of those 21
- OpenReplay: first choice in 1 of those 21

**Mid-market**: 44 of 84 answers did not name Microsoft Clarity (Microsoft Clarity is #1 of 10 at 33%).

- Fullstory: first choice in 5 of those 44
- Hotjar: first choice in 4 of those 44
- Mouseflow: first choice in 3 of those 44
- PostHog: first choice in 3 of those 44
- Contentsquare: first choice in 2 of those 44
- Factors.ai: first choice in 2 of those 44
- LogRocket: first choice in 2 of those 44
- Albacross: first choice in 1 of those 44

**Enterprise**: 73 of 84 answers did not name Microsoft Clarity (Microsoft Clarity is #4 of 12 at 9%).

- Fullstory: first choice in 23 of those 73
- Contentsquare: first choice in 13 of those 73
- Quantum Metric: first choice in 8 of those 73
- Glassbox: first choice in 6 of those 73
- LogRocket: first choice in 2 of those 73
- OpenReplay: first choice in 2 of those 73
- Pendo: first choice in 2 of those 73
- PostHog: first choice in 2 of those 73

## Web analytics

**Small business**: 68 of 84 answers did not name Microsoft Clarity (Microsoft Clarity is #6 of 13 at 2%).

- Plausible Analytics: first choice in 27 of those 68
- Google Analytics 4: first choice in 24 of those 68
- Fathom Analytics: first choice in 9 of those 68
- Dealfront: first choice in 8 of those 68
- Fathom: first choice in 4 of those 68
- HubSpot Marketing Hub: first choice in 2 of those 68
- Matomo: first choice in 2 of those 68
- Cloudflare Web Analytics: first choice in 1 of those 68

**Mid-market**: 71 of 84 answers did not name Microsoft Clarity (Microsoft Clarity is #5 of 14 at 3%).

- Google Analytics 4: first choice in 33 of those 71
- Matomo: first choice in 8 of those 71
- Amplitude: first choice in 5 of those 71
- Plausible Analytics: first choice in 5 of those 71
- Dealfront: first choice in 4 of those 71
- Mixpanel: first choice in 4 of those 71
- BigQuery: first choice in 2 of those 71
- Fathom: first choice in 2 of those 71

**Enterprise**: 84 of 84 answers did not name Microsoft Clarity.

- Adobe Analytics: first choice in 31 of those 84
- Google Analytics 360: first choice in 11 of those 84
- Google Analytics 4: first choice in 7 of those 84
- Matomo: first choice in 4 of those 84
- Matomo On-Premise: first choice in 4 of those 84
- Piwik PRO: first choice in 3 of those 84
- Dreamdata: first choice in 2 of those 84
- Mixpanel: first choice in 2 of those 84

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.