# Microsoft Advertising: how AI models rank it, September 2026

GTM AI Recommendation Index, September 2026 Edition. Named in 11 judge labels across 3 categories by 7 of 12 models. Page: https://gtm-ai-index.com/vendors/microsoft-advertising/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Search and social advertising platforms | 0% | 31 | 0% | 8 |
| Programmatic and display advertising | 0% | 23 | 0% | 2 |
| Video advertising | 0% | 57 | 0% | 1 |

## What the models said for it

- "Choose Microsoft Advertising if you want a simpler route that combines online video and CTV" (GPT-5.4 mini, Video ads)
- "often used as a lower-cost or incremental search channel with similar workflows" (GPT-5.4 mini, Paid ads)
- "evaluate Microsoft Advertising (Xandr) as a complement or primary choice" (Qwen 3.7 Flash, Programmatic)
- "Microsoft Advertising - Free account setup, good for Bing/Yahoo searches" (Mistral Small, Paid ads)

## The company

Microsoft; https://www.microsoft.com/; Vancouver, Canada; founded 1975; about 228,000 employees (2024); public, 4338 on Hong Kong Stock Exchange. From Wikidata, fetched 2026-09-14.

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.