# Metabase: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 37 judge labels across 3 categories by 13 of 14 models. Page: https://gtm-ai-index.com/vendors/metabase/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Dashboards and data visualization | 8% | 4 | 6% | 31 |
| Data warehouse and reverse ETL for marketing | 0% | 20 | 0% | 5 |
| Customer intelligence and data science | 0% | 128 | 100% | 1 |

## What the models said for it

- "lightweight alternatives like Looker Studio, Metabase, or basic Power BI Pro licenses offer faster value" (Qwen 3.7 Flash, BI & dashboards)
- "The Best Overall: Metabase (Open Source)... is widely considered the best free option available." (GLM 4.7 FlashX, BI & dashboards)
- "start with Looker Studio (free) or Metabase (free open-source)" (MiniMax M2.5, BI & dashboards)
- "Metabase the default zero-cost, vendor-neutral BI platform" (Muse Glimmer 30B, BI & dashboards)

## And against it

- "3 new zero-day discoveries across Metabase, DataEase, Pentaho, Redash, and Apache Superset" (Claude Haiku 4.5, BI & dashboards)
- "Open-Source Tools (Avoid without DevOps Support)" (Gemini 3.5 Flash, BI & dashboards)
- "Metabase vuln affected Framework customers" (Grok 4.1 Fast, Customer intel)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Dashboards and data visualization: 10% to 8%, −3. Inside the floor by 8 points · rank 3 → 4 of 52.
- Data warehouse and reverse ETL for marketing: 0% to 0%, ±0. Inside the floor by 11 points · rank 20 of 83, unchanged.
- Customer intelligence and data science: 0% to 0%, ±0. Inside the floor by 11 points · rank 147 → 128 of 142.

## The company

MetaBase; https://www.metabase.com/; United States. From Wikidata, fetched 2026-09-14.

## In its own words

What Metabase's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Open source AI analytics you can verify; Open source Business Intelligence and Embedded Analytics (https://metabase.com/)
- For: Self-service analytics for your team; customer-facing analytics; developers building in-product analytics (https://metabase.com/)
- Price stated: Free 14-day trial (https://metabase.com/)
- Starting price: 0 (https://metabase.com/)
- Free plan or trial: Free 14-day trial (https://metabase.com/)
- Integrations claimed: 20 (https://www.metabase.com/pricing)
- Certifications: SOC 2 Type 1, SOC 2 Type 2, GDPR, CCPA Certificate, SOC 2 Type II, SOC 1, CCPA, SOC2 Type II
- Hosting: US, Europe, Latin America, Asia-Pacific
- Customers named: Cal.com, Pathrise, Synctera, Comptoir de L’or, Lime Technologies, StructionSite, The Lobby, Motohunt

## What it publishes

Every page metabase.com exposes, read 2026-09-29: 10136 addresses. By kind, pages and the last 90 days:

- blog: 112 pages, 5 in the last 90 days, latest 2026-08-27
- case study: 45 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 9 pages, 0 in the last 90 days, latest 2025-06-25
- conference or event: 44 pages, 6 in the last 90 days, latest 2026-09-29
- report or ebook: 7 pages, 0 in the last 90 days, latest 2024-07-04
- comparison: 41 pages, 1 in the last 90 days, latest 2026-07-13
- template or tool: 1 pages, 0 in the last 90 days, latest 2024-09-22
- glossary or explainer: 324 pages, 0 in the last 90 days, latest 2025-05-15
- podcast or video: 1 pages, 0 in the last 90 days, latest 2025-04-21
- news or press: 1 pages, 0 in the last 90 days, latest undated
- Recent: 2026-09-29 conference or event: Building dashboards ai https://www.metabase.com/events/building-dashboards-ai
- Recent: 2026-09-29 conference or event: Metabase datadog nyc https://www.metabase.com/events/metabase-datadog-nyc
- Recent: 2026-08-27 blog: Vulnerability what happened https://www.metabase.com/blog/vulnerability-what-happened
- Recent: 2026-08-27 conference or event: Ai analytics with a build button https://www.metabase.com/events/ai-analytics-with-a-build-button
- Recent: 2026-08-26 conference or event: Ai analytics on your terms on your infrastructure https://www.metabase.com/events/ai-analytics-on-your-terms-on-your-infrastructure
- Recent: 2026-08-25 conference or event: Ai analytics with receipts https://www.metabase.com/events/ai-analytics-with-receipts

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.