# Meta: how AI models rank it, September 2026

GTM AI Recommendation Index, September 2026 Edition. Named in 7 judge labels across 5 categories by 5 of 12 models. Page: https://gtm-ai-index.com/vendors/meta/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Search and social advertising platforms | 0% | 92 | 33% | 3 |
| Attribution and marketing mix modeling | 0% | 111 | 100% | 1 |
| Data management platforms | 0% | 166 | 100% | 1 |
| Ecommerce marketing | 0% | 91 | 0% | 1 |
| Video marketing and hosting | 0% | 35 | 100% | 1 |

## What the models said for it

- "ranks Google Ads, Microsoft/Bing Ads, Meta (Facebook), and LinkedIn as the most reliable for quality traffic" (Qwen 3.7 Flash, Paid ads)

## And against it

- "Meta Pixel healthcare data capture: Embedded on hospital websites, collecting diagnoses, prescriptions... without patient consent" (MiniMax M2.5, DMP)
- "Google and Meta, for example, are known to attribute conversions to themselves regardless of whether they were the true driver." (Claude Haiku 4.5, Attribution & MMM)
- "This platform has the most documented issues recently... Frequent bugs and disruptions" (MiniMax M2.5, Paid ads)
- "including YouTube, TikTok, Twitch, Snapchat, X, Meta, and others" (GPT-5.4 mini, Video hosting)

## The company

MetaBase; https://www.metabase.com/; United States. From Wikidata, fetched 2026-09-14.

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.