# Medallia: how AI models rank it, September 2026

GTM AI Recommendation Index, September 2026 Edition. Named in 41 judge labels across 2 categories by 12 of 12 models. Page: https://gtm-ai-index.com/vendors/medallia/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Customer feedback and surveys | 4% | 9 | 42% | 33 |
| Customer intelligence and data science | 0% | 53 | 25% | 8 |

## What the models said for it

- "Choose Qualtrics or Medallia if you need enterprise-grade CX management, advanced analytics, and large-scale governance." (Perplexity Sonar, Feedback)
- "The best NPS and customer experience survey tools for mid-sized B2B companies include ... Medallia" (Llama 4 Maverick, Feedback)
- "For Enterprise CX Programs: Qualtrics or Medallia, but budget $50K-$300K+ annually" (GLM 4.7 FlashX, Feedback)
- "If you need enterprise depth ($25K–$50K/year): Qualtrics, Medallia, or InMoment" (Kimi K2, Feedback)

## And against it

- "Built for global conglomerates. Avoid unless you have a massive CX budget and dedicated platform administrators." (DeepSeek V4 Flash, Feedback)
- "Overhyped Enterprise Tools: Like Medallia/InMoment—expensive, complex for non-experts." (Grok 4.1 Fast, Feedback)
- "Another enterprise giant, Medallia is criticized for prohibitively high costs" (GLM 4.7 FlashX, Feedback)
- "pure B2C tools like Medallia unless you have specific enterprise requirements" (Kimi K2, Feedback)

## The company

Medallia; http://www.medallia.com; Palo Alto, United States; founded 2001. From Wikidata, fetched 2026-09-14.

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.