# Measured: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 22 judge labels across 2 categories by 13 of 14 models. Page: https://gtm-ai-index.com/vendors/measured/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Attribution and marketing mix modeling | 5% | 6 | 5% | 21 |
| Video advertising | 0% | 44 | 0% | 1 |

## What the models said for it

- "If you want a more turn-key, CFO-ready dashboard with heavy, automated calibration out-of-the-box, look at Measured or Rockerbox." (Gemini 3.5 Flash, Attribution & MMM)
- "Measured ranks first because it turns MMM from a quarterly report into a weekly operating system." (Muse Glimmer 30B, Attribution & MMM)
- "Measured specializes in marketing mix modeling for mid-market companies" (GLM 4.7 FlashX, Attribution & MMM)
- "Platforms like `Lifesight`, `Measured`, and `Rockerbox` automate this" (Qwen 3.7 Flash, Attribution & MMM)

## And against it

- "platforms (like Recast, Measured, or Rockerbox) routinely cost upwards of $50,000 to $150,000+ per year" (Gemini 3.5 Flash, Attribution & MMM)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Attribution and marketing mix modeling: 4% to 5%, +1. Inside the floor by 10 points · rank 4 → 6 of 123.
- Video advertising: 0% to 0%, ±0. New · not ranked in September 2026 · rank 44 of 114.

## In its own words

What Measured's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: AI-powered marketing effectiveness platform trusted by enterprise brands. (https://measured.com/)
- For: enterprise brands (https://measured.com/)
- Integrations claimed: 300 (https://measured.com/)
- Certifications: SOC 2 Type II compliant, ISO/IEC 27001:2022 certified
- Customers named: Dermalogica, Overstock, Steve Madden, MARS (M&Ms)

## What it publishes

Every page measured.com exposes, read 2026-09-29: 869 addresses. By kind, pages and the last 90 days:

- blog: 173 pages, 4 in the last 90 days, latest 2026-09-03
- case study: 33 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 34 pages, 0 in the last 90 days, latest 2026-06-01
- conference or event: 57 pages, 0 in the last 90 days, latest undated
- report or ebook: 12 pages, 0 in the last 90 days, latest 2025-08-15
- comparison: 14 pages, 2 in the last 90 days, latest 2026-09-13
- template or tool: 43 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 19 pages, 1 in the last 90 days, latest 2026-08-27
- podcast or video: 25 pages, 0 in the last 90 days, latest 2026-06-16
- news or press: 74 pages, 0 in the last 90 days, latest 2024-03-26
- Recent: 2026-09-13 comparison: Mmm vs multi touch attribution https://www.measured.com/faq/mmm-vs-multi-touch-attribution/
- Recent: 2026-09-03 blog: The marketing budget is getting a different kind of scrutiny https://www.measured.com/blog/the-marketing-budget-is-getting-a-different-kind-of-scrutiny/
- Recent: 2026-09-01 blog: Is your measurement program falling behind https://www.measured.com/blog/is-your-measurement-program-falling-behind/
- Recent: 2026-08-27 glossary or explainer: What is multi touch attribution mta https://www.measured.com/faq/what-is-multi-touch-attribution-mta/
- Recent: 2026-08-11 blog: Google ads is changing target based bidding what advertisers need to know https://www.measured.com/blog/google-ads-is-changing-target-based-bidding-what-advertisers-need-to-know/
- Recent: 2026-07-27 blog: No filter why snapchat deserves another look https://www.measured.com/blog/no-filter-why-snapchat-deserves-another-look/

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.