# Measured alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 178 of the 216 answers in the 1 category where Measured holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/measured/alternatives/

## Named instead, most often (every category and segment added)

- Dreamdata: 37
- Google Analytics 4: 25
- Triple Whale: 9
- Adobe Marketo Measure: 8
- HockeyStack: 7
- Google Meridian: 6

## Attribution and marketing mix modeling

**Small business**: 71 of 72 answers did not name Measured (Measured is #17 of 18 at 0%).

- Google Analytics 4: first choice in 17 of those 71
- Dreamdata: first choice in 11 of those 71
- HubSpot Marketing Hub: first choice in 6 of those 71
- Triple Whale: first choice in 6 of those 71
- Forecastr: first choice in 5 of those 71
- Ruler Analytics: first choice in 5 of those 71
- Google Meridian: first choice in 4 of those 71
- MixModeler: first choice in 4 of those 71

**Mid-market**: 60 of 72 answers did not name Measured (Measured is #4 of 22 at 4%).

- Dreamdata: first choice in 19 of those 60
- Google Analytics 4: first choice in 8 of those 60
- Recast: first choice in 3 of those 60
- Triple Whale: first choice in 3 of those 60
- CaliberMind: first choice in 2 of those 60
- Google Meridian: first choice in 2 of those 60
- HockeyStack: first choice in 2 of those 60
- Improvado: first choice in 2 of those 60

**Enterprise**: 47 of 72 answers did not name Measured (Measured is #4 of 21 at 9%).

- Adobe Marketo Measure: first choice in 8 of those 47
- Dreamdata: first choice in 7 of those 47
- HockeyStack: first choice in 5 of those 47
- Adobe Mix Modeler: first choice in 4 of those 47
- SegmentStream: first choice in 3 of those 47
- CaliberMind: first choice in 2 of those 47
- Rockerbox: first choice in 2 of those 47
- Adobe Experience Cloud: first choice in 1 of those 47

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.