# Matomo: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 75 judge labels across 7 categories by 14 of 14 models. Page: https://gtm-ai-index.com/vendors/matomo/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Web analytics | 2% | 8 | 4% | 54 |
| Attribution and marketing mix modeling | 0% | 25 | 0% | 6 |
| Customer intelligence and data science | 0% | 98 | 40% | 5 |
| Product analytics | 0% | 12 | 0% | 4 |
| Session replay and heatmaps | 0% | 25 | 0% | 3 |
| Audience and consumer insights platforms | 0% | 60 | 0% | 2 |
| Experimentation and personalization | 0% | 35 | 0% | 1 |

## What the models said for it

- "privacy-focused / self-hosted alternatives such as Matomo, Fathom Analytics, Plausible and similar cookieless trackers are the ones repeatedly highlighted for 100% data ownership" (Muse Glimmer 30B, Web analytics)
- "Safer alternatives (privacy-focused, often cookieless, self-hostable, EU-compliant): Matomo (open-source, full data ownership)" (Grok 4.1 Fast, Web analytics)
- "Examples include platforms like Matomo, Fathom, Plausible, and others that prioritize privacy by design." (MiniMax M2.5, Web analytics)
- "consider privacy-first tools like Plausible, Fathom, Matomo, or Simple Analytics" (Mistral Small, Web analytics)

## And against it

- "Who to avoid (if you lack engineers): Matomo (self-hosted), Piwik" (Qwen 3.7 Flash, Customer intel)
- "Self-Hosted Matomo - SECURITY VULNERABILITIES ... 126GB database allegedly sold on cybercrime forum" (Kimi K2, Web analytics)
- "they require significant DevOps resources to set up and maintain" (Mistral Small, Customer intel)
- "Verdict: Avoid the Self-Hosted Version in Europe" (Qwen 3.7 Flash, Web analytics)

## The company

Matomo; https://matomo.org/; New Zealand; founded 2007. From Wikidata, fetched 2026-09-14.

## In its own words

What Matomo's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Privacy-first analytics you can trust; an Analytics Platform (https://matomo.org/)
- For: teams (https://matomo.org/)
- Price stated: Start a 21-day free Cloud trial, or self-host forever for free. Full access to all features. No credit card required. (https://matomo.org/)
- Starting price: Free (https://matomo.org/pricing)
- Free plan or trial: Start a 21-day free Cloud trial, or self-host forever for free. (https://matomo.org/)
- Integrations claimed: 100 (https://matomo.org/)
- Certifications: Certified ISO 27001:2022, ISO 27001:2022
- Hosting: Frankfurt, Germany, In Europe, Hosted on our servers
- Customers named: Yorba, Optimize Smart, MDFT Academy, Concrete CMS, MetaLocator, Stockholm University, 7Assets, Mandarine Academy

## What it publishes

Every page matomo.org exposes, read 2026-09-29: 6751 addresses. By kind, pages and the last 90 days:

- blog: 1142 pages, 23 in the last 90 days, latest 2026-09-24
- case study: 28 pages, 0 in the last 90 days, latest 2024-12-02
- webinar or virtual event: 6 pages, 2 in the last 90 days, latest 2026-08-12
- conference or event: 24 pages, 0 in the last 90 days, latest 2024-11-01
- report or ebook: 487 pages, 4 in the last 90 days, latest 2026-07-29
- comparison: 186 pages, 2 in the last 90 days, latest 2026-07-01
- template or tool: 17 pages, 6 in the last 90 days, latest 2026-09-21
- glossary or explainer: 50 pages, 2 in the last 90 days, latest 2026-08-01
- podcast or video: 52 pages, 0 in the last 90 days, latest 2025-07-15
- news or press: 6 pages, 0 in the last 90 days, latest 2023-05-29
- Recent: 2026-09-24 blog: Web analytics buyers guide https://matomo.org/web-analytics-buyers-guide
- Recent: 2026-09-24 blog: Web analytics vendor comparison matrix https://matomo.org/web-analytics-vendor-comparison-matrix
- Recent: 2026-09-21 template or tool: Matomo security data checklist https://matomo.org/resource-hub/matomo-security-data-checklist
- Recent: 2026-09-21 template or tool: Matomo security data checklist https://fr.matomo.org/resource-hub/matomo-security-data-checklist
- Recent: 2026-09-16 template or tool: The getting started checklist all in one page https://matomo.org/resource-hub/get-started-with-matomo-in-6-steps/the-getting-started-checklist-all-in-one-page
- Recent: 2026-09-16 template or tool: The getting started checklist all in one page https://fr.matomo.org/resource-hub/get-started-with-matomo-in-6-steps/the-getting-started-checklist-all-in-one-page

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.