# Matomo alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 194 of the 216 answers in the 1 category where Matomo holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/matomo/alternatives/

## Named instead, most often (every category and segment added)

- Google Tag Manager: 104
- Tealium iQ: 27
- Adobe Experience Platform Tags: 8
- Tealium iQ Tag Management: 6
- Tealium: 5
- Google Tag Manager (GTM) 360: 2

## Tag management

**Small business**: 61 of 72 answers did not name Matomo (Matomo is #5 of 10 at 0%).

- Google Tag Manager: first choice in 49 of those 61
- Tagmate: first choice in 1 of those 61
- restricted Google tag / Google-only container: first choice in 1 of those 61

**Mid-market**: 66 of 72 answers did not name Matomo (Matomo is #9 of 10 at 0%).

- Google Tag Manager: first choice in 44 of those 66
- Tealium iQ: first choice in 4 of those 66
- Ingest IQ: first choice in 2 of those 66
- Tealium: first choice in 2 of those 66
- Adobe Experience Platform Tags: first choice in 1 of those 66
- Matomo Tag Manager: first choice in 1 of those 66
- Server-Side GTM: first choice in 1 of those 66
- Snowplow: first choice in 1 of those 66

**Enterprise**: 67 of 72 answers did not name Matomo (Matomo is #8 of 10 at 0%).

- Tealium iQ: first choice in 23 of those 67
- Google Tag Manager: first choice in 11 of those 67
- Adobe Experience Platform Tags: first choice in 7 of those 67
- Tealium iQ Tag Management: first choice in 6 of those 67
- Tealium: first choice in 3 of those 67
- Google Tag Manager (GTM) 360: first choice in 2 of those 67
- Tealium Customer Data Hub: first choice in 2 of those 67
- Adobe Experience Platform (AEP) Tags: first choice in 1 of those 67

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.