# Matomo Tag Manager alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 161 of the 216 answers in the 1 category where Matomo Tag Manager holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/matomo-tag-manager/alternatives/

## Named instead, most often (every category and segment added)

- Google Tag Manager: 71
- Tealium iQ: 28
- Adobe Experience Platform Tags: 9
- Tealium: 6
- Tealium iQ Tag Management: 6
- Ingest IQ: 3

## Tag management

**Small business**: 42 of 72 answers did not name Matomo Tag Manager (Matomo Tag Manager is #3 of 10 at 0%).

- Google Tag Manager: first choice in 32 of those 42
- Tagmate: first choice in 1 of those 42
- restricted Google tag / Google-only container: first choice in 1 of those 42

**Mid-market**: 51 of 72 answers did not name Matomo Tag Manager (Matomo Tag Manager is #5 of 10 at 0%).

- Google Tag Manager: first choice in 29 of those 51
- Tealium iQ: first choice in 4 of those 51
- Ingest IQ: first choice in 3 of those 51
- Tealium: first choice in 2 of those 51
- Adobe Experience Platform Tags: first choice in 1 of those 51
- Piwik PRO: first choice in 1 of those 51
- Server-Side GTM: first choice in 1 of those 51
- Tealium Customer Data Hub: first choice in 1 of those 51

**Enterprise**: 68 of 72 answers did not name Matomo Tag Manager.

- Tealium iQ: first choice in 24 of those 68
- Google Tag Manager: first choice in 10 of those 68
- Adobe Experience Platform Tags: first choice in 8 of those 68
- Tealium iQ Tag Management: first choice in 6 of those 68
- Tealium: first choice in 4 of those 68
- Google Tag Manager (GTM) 360: first choice in 2 of those 68
- Tealium Customer Data Hub: first choice in 2 of those 68
- Adobe Experience Platform (AEP) Tags: first choice in 1 of those 68

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.