# MarketMuse: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 33 judge labels across 3 categories by 13 of 14 models. Page: https://gtm-ai-index.com/vendors/marketmuse/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| SEO and content optimization platforms | 3% | 9 | 7% | 29 |
| Content marketing platforms | 0% | 32 | 0% | 3 |
| AI marketing agents | 0% | 98 | 0% | 1 |

## What the models said for it

- "I'd usually recommend MarketMuse if your team cares most about content strategy, topic coverage, and scalable planning" (GPT-5.4 mini, SEO)
- "Top Pick: MarketMuse ... widely considered the gold standard for B2B" (Qwen 3.7 Flash, SEO)
- "I'd choose MarketMuse instead if your bigger challenge is deciding *what* to create or update across a large site." (GPT-6 Luna, SEO)
- "better if your bigger problem is content planning and topic strategy; it has a free to $149/month range" (Perplexity Sonar, Content marketing)

## And against it

- ""It falls short when it comes to broader on-page optimization and AI features."" (Muse Glimmer 30B, SEO)
- "Not a full SEO platform — needs to be paired with rank tracking" (DeepSeek V4 Flash, SEO)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- SEO and content optimization platforms: 0% to 3%, +4. Inside the floor by 7 points · rank 18 → 9 of 78.
- Content marketing platforms: 0% to 0%, ±0. Inside the floor by 11 points · rank 62 → 32 of 135.
- AI marketing agents: 0% to 0%, ±0. New · not ranked in September 2026 · rank 98 of 157.

## In its own words

What MarketMuse's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: AI Content Planning and Optimization Software (https://marketmuse.com/)
- For: teams who use content to educate and engage with their audience, most often brands, publishers and agencies (https://marketmuse.com/)
- Price stated: Free; Optimize; Research; Strategy (https://www.marketmuse.com/pricing)
- Free plan or trial: Free; Start my free trial (https://www.marketmuse.com/pricing)
- Customers named: Clickmatize, Sumo Logic, TentCraft, Orbit Media Studios, Orbit Media Studio, Inside the Magic, Elite Editing

## What it publishes

Every page marketmuse.com exposes, read 2026-09-29: 1013 addresses. By kind, pages and the last 90 days:

- blog: 444 pages, 0 in the last 90 days, latest 2025-07-03
- case study: 13 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 19 pages, 0 in the last 90 days, latest undated
- conference or event: 2 pages, 0 in the last 90 days, latest undated
- comparison: 25 pages, 0 in the last 90 days, latest 2024-02-26
- template or tool: 1 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 111 pages, 0 in the last 90 days, latest 2021-07-09
- news or press: 3 pages, 0 in the last 90 days, latest undated
- Recent: 2025-07-03 blog: A deeper look at connecting content to the modern user journey https://blog.marketmuse.com/a-deeper-look-at-connecting-content-to-the-modern-user-journey/
- Recent: 2025-06-12 blog: Agile content strategy https://blog.marketmuse.com/agile-content-strategy/
- Recent: 2025-06-06 blog: Uniting vision data and content to conquer your market https://blog.marketmuse.com/uniting-vision-data-and-content-to-conquer-your-market/
- Recent: 2025-05-29 blog: Buyer focused content strategy https://blog.marketmuse.com/buyer-focused-content-strategy/
- Recent: 2025-02-06 blog: Guide ecommerce content strategy https://blog.marketmuse.com/guide-ecommerce-content-strategy/
- Recent: 2025-01-30 blog: Mastering content strategy for digital marketing a comprehensive guide https://blog.marketmuse.com/mastering-content-strategy-for-digital-marketing-a-comprehensive-guide/

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.