# MarketBetter: how AI models rank it, September 2026

GTM AI Recommendation Index, September 2026 Edition. Named in 8 judge labels across 5 categories by 5 of 12 models. Page: https://gtm-ai-index.com/vendors/marketbetter/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| B2B intent data providers | 2% | 13 | 0% | 1 |
| Account-based marketing platforms | 2% | 12 | 0% | 2 |
| Marketing automation and campaign management | 0% | 17 | 0% | 3 |
| Identity resolution | 0% | 67 | 0% | 1 |
| Meeting scheduling | 0% | 53 | 0% | 1 |

## What the models said for it

- "For most mid-market B2B companies, MarketBetter offers the best balance of affordability, ease of use, and comprehensive features." (Mistral Small, Intent data)
- "MarketBetter - suitable for mid-market companies (50-500 employees) running their first ABM advertising programs." (Llama 4 Maverick, ABM)
- "Specifically built for sales-led mid-market companies ... a modern, lower-cost alternative to the legacy systems." (Qwen 3.7 Flash, Marketing automation)
- "Other options to consider are ActiveCampaign, Ortto, and MarketBetter" (Llama 4 Maverick, Marketing automation)

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.