# Make: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 62 judge labels across 7 categories by 14 of 14 models. Page: https://gtm-ai-index.com/vendors/make/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Workflow automation and iPaaS | 21% | 2 | 11% | 55 |
| Creative automation platforms | 2% | 16 | 0% | 2 |
| AI marketing agents | 0% | 97 | 0% | 1 |
| Content marketing platforms | 0% | 71 | 0% | 1 |
| Data warehouse and reverse ETL for marketing | 0% | 71 | 100% | 1 |
| Lead routing and management | 0% | 50 | 0% | 1 |
| Marketing automation and campaign management | 0% | 30 | 0% | 1 |

## What the models said for it

- "For most budget-conscious companies, Make offers the best balance of affordability, capability, and ease of use" (Kimi K2, Automation & iPaaS)
- "For most mid-market B2B companies, Make offers the best balance of capability, visual ease-of-use, and cost." (Kimi K2, Automation & iPaaS)
- "Best Overall for Non-Developers: Make.com ... Make is the industry-standard budget choice." (Gemini 3.5 Flash, Automation & iPaaS)
- "If you need workflow automation: Make (from $10.59/mo) - best overall value with free tier" (MiniMax M2.5, Creative automation)

## And against it

- ""iPaaS" Tools Used as Reverse ETL (e.g., Zapier, Make, Workato, MuleSoft)" (Gemini 3.5 Flash, Warehouse & ETL)
- "Make.com given reliability decline and support issues" (Kimi K2, Automation & iPaaS)
- "Examples: Complex setups on Make (formerly Integromator) or Retool ... they encourage bad architecture if not strictly governed." (Qwen 3.7 Flash, Automation & iPaaS)
- "platforms like Make or n8n can be powerful, but they become harder to maintain as flows grow more branched" (Perplexity Sonar, Automation & iPaaS)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Workflow automation and iPaaS: 17% to 21%, +4. Inside the floor by 7 points · rank 2 of 67, unchanged.
- Creative automation platforms: 0% to 2%, +2. New · not ranked in September 2026 · rank 16 of 109.
- AI marketing agents: 0% to 0%, ±0. New · not ranked in September 2026 · rank 97 of 157.
- Content marketing platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 71 of 135.
- Data warehouse and reverse ETL for marketing: 0% to 0%, ±0. Inside the floor by 11 points · rank 58 → 71 of 83.
- Lead routing and management: 0% to 0%, ±0. Inside the floor by 11 points · rank 27 → 50 of 111.
- Marketing automation and campaign management: 0% to 0%, ±0. Inside the floor by 11 points · rank 28 → 30 of 59.

## In its own words

What Make's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: The visual AI automation platform (https://make.com/)
- For: businesses from startups to enterprises (https://make.com/)
- Price stated: No credit card required (https://www.make.com/en/integrations/trust)
- Free plan or trial: Get started free; No credit card required; No time limit on Free plan (https://make.com/)
- Integrations claimed: 3000 (https://make.com/)
- Certifications: GDPR, SOC 3, SOC 2 Type II, Verified, Official Vendor
- Customers named: Perk, Celonis, FranklinCovey, Teleclinic, Shop Accelerator Martech, Smaily, FINN, Media Production

## What it publishes

Every page make.com exposes, read 2026-09-29: 10065 addresses. By kind, pages and the last 90 days:

- blog: 375 pages, 0 in the last 90 days, latest undated
- case study: 110 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 73 pages, 0 in the last 90 days, latest undated
- conference or event: 6 pages, 0 in the last 90 days, latest undated
- report or ebook: 281 pages, 0 in the last 90 days, latest undated
- comparison: 15 pages, 0 in the last 90 days, latest undated
- template or tool: 5 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 75 pages, 0 in the last 90 days, latest undated
- podcast or video: 1 pages, 0 in the last 90 days, latest undated
- news or press: 2 pages, 0 in the last 90 days, latest undated

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.