# Mailchimp alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 573 of the 648 answers in the 3 categories where Mailchimp holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/mailchimp/alternatives/

## Named instead, most often (every category and segment added)

- HubSpot Marketing Hub: 105
- ActiveCampaign: 82
- Adobe Marketo Engage: 54
- Brevo: 42
- Salesforce Marketing Cloud: 40
- Klaviyo: 33

## Email marketing platforms

**Small business**: 52 of 72 answers did not name Mailchimp (Mailchimp is #6 of 13 at 6%).

- MailerLite: first choice in 15 of those 52
- ActiveCampaign: first choice in 14 of those 52
- Brevo: first choice in 9 of those 52
- Sender: first choice in 8 of those 52
- HubSpot Marketing Hub: first choice in 2 of those 52
- Moosend: first choice in 2 of those 52
- Apollo.io: first choice in 1 of those 52
- Constant Contact: first choice in 1 of those 52

**Mid-market**: 64 of 72 answers did not name Mailchimp (Mailchimp is #13 of 13 at 0%).

- ActiveCampaign: first choice in 18 of those 64
- HubSpot Marketing Hub: first choice in 11 of those 64
- Brevo: first choice in 7 of those 64
- MailerLite: first choice in 6 of those 64
- Sender: first choice in 5 of those 64
- HiMail.ai: first choice in 1 of those 64
- Omnisend: first choice in 1 of those 64
- Sequenzy: first choice in 1 of those 64

**Enterprise**: 72 of 72 answers did not name Mailchimp (Mailchimp is #13 of 13 at 0%).

- Salesforce Marketing Cloud: first choice in 19 of those 72
- HubSpot Marketing Hub: first choice in 12 of those 72
- Adobe Marketo Engage: first choice in 11 of those 72
- Brevo: first choice in 6 of those 72
- ActiveCampaign: first choice in 4 of those 72
- Adobe Campaign: first choice in 2 of those 72
- MailerLite: first choice in 2 of those 72
- Beehiiv: first choice in 1 of those 72

## Marketing automation and campaign management

**Small business**: 56 of 72 answers did not name Mailchimp (Mailchimp is #5 of 10 at 2%).

- ActiveCampaign: first choice in 28 of those 56
- HubSpot Marketing Hub: first choice in 15 of those 56
- Brevo: first choice in 9 of those 56
- MailerLite: first choice in 2 of those 56
- Customer.io: first choice in 1 of those 56
- Sender: first choice in 1 of those 56

**Mid-market**: 63 of 72 answers did not name Mailchimp (Mailchimp is #11 of 11 at 0%).

- HubSpot Marketing Hub: first choice in 32 of those 63
- ActiveCampaign: first choice in 10 of those 63
- Brevo: first choice in 9 of those 63
- Adobe Marketo Engage: first choice in 3 of those 63
- HubSpot Marketing Hub Professional or Enterprise: first choice in 1 of those 63
- MailerLite: first choice in 1 of those 63

**Enterprise**: 72 of 72 answers did not name Mailchimp.

- Adobe Marketo Engage: first choice in 30 of those 72
- Salesforce Marketing Cloud: first choice in 12 of those 72
- HubSpot Marketing Hub: first choice in 8 of those 72
- Salesforce Marketing Cloud Account Engagement: first choice in 2 of those 72
- Adobe Campaign: first choice in 1 of those 72
- Braze: first choice in 1 of those 72
- Maestra: first choice in 1 of those 72
- Mautic: first choice in 1 of those 72

## Ecommerce marketing

**Small business**: 55 of 72 answers did not name Mailchimp (Mailchimp is #11 of 12 at 2%).

- Omnisend: first choice in 12 of those 55
- Klaviyo: first choice in 11 of those 55
- Shopify: first choice in 11 of those 55
- ActiveCampaign: first choice in 8 of those 55
- HubSpot Marketing Hub: first choice in 4 of those 55
- BigCommerce: first choice in 2 of those 55
- Brevo: first choice in 2 of those 55
- WooCommerce: first choice in 2 of those 55

**Mid-market**: 67 of 72 answers did not name Mailchimp (Mailchimp is #10 of 10 at 0%).

- HubSpot Marketing Hub: first choice in 18 of those 67
- Klaviyo: first choice in 14 of those 67
- Omnisend: first choice in 9 of those 67
- BigCommerce B2B Edition: first choice in 6 of those 67
- BigCommerce: first choice in 3 of those 67
- Shopify: first choice in 3 of those 67
- WooCommerce: first choice in 3 of those 67
- Wix: first choice in 2 of those 67

**Enterprise**: 72 of 72 answers did not name Mailchimp.

- Adobe Marketo Engage: first choice in 10 of those 72
- Salesforce Marketing Cloud: first choice in 9 of those 72
- Klaviyo: first choice in 8 of those 72
- Shopify: first choice in 6 of those 72
- BigCommerce: first choice in 4 of those 72
- Adobe Commerce: first choice in 3 of those 72
- Bloomreach: first choice in 3 of those 72
- HubSpot Marketing Hub: first choice in 3 of those 72

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.