# Mailchimp's free tier: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 2 judge labels across 2 categories by 2 of 14 models. Page: https://gtm-ai-index.com/vendors/mailchimp-s-free-tier/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| AI marketing agents | 0% | 96 | 0% | 1 |
| Marketing automation and campaign management | 0% | 53 | 100% | 1 |

## What the models said for it

- "Mailchimp Free (Best for simple email starters)" (Grok 4.20, AI marketing agents)

## And against it

- "Mailchimp\u2019s free tier if you need true automation, because the free plan has no marketing automation flows" (Perplexity Sonar, Marketing automation)

## The company

Mailchimp; https://mailchimp.com/; Atlanta, United States; founded 2001; about 800 employees; part of Intuit. From Wikidata, fetched 2026-09-14.

## In its own words

What Mailchimp's free tier's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Email & SMS marketing _minus the learning curve_ (https://mailchimp.com/)
- For: Businesses (https://mailchimp.com/)
- Price stated: basic Free plans (https://mailchimp.com/)
- Starting price: 0 (https://mailchimp.com/)
- Free plan or trial: basic Free plan (https://mailchimp.com/)
- Integrations claimed: 300 (https://mailchimp.com/)
- Certifications: CISP, SDP, DISC, SOC 2, ISO 27001, VPAT
- Hosting: United States

## What it publishes

Every page mailchimp.com exposes, read 2026-09-29: 5551 addresses. By kind, pages and the last 90 days:

- blog: 2603 pages, 0 in the last 90 days, latest 2026-05-27
- case study: 78 pages, 0 in the last 90 days, latest 2025-03-21
- webinar or virtual event: 21 pages, 0 in the last 90 days, latest undated
- conference or event: 4 pages, 0 in the last 90 days, latest 2016-09-20
- report or ebook: 63 pages, 0 in the last 90 days, latest 2020-07-06
- comparison: 91 pages, 1 in the last 90 days, latest 2026-08-24
- template or tool: 29 pages, 0 in the last 90 days, latest 2017-11-02
- glossary or explainer: 122 pages, 1 in the last 90 days, latest 2026-08-24
- podcast or video: 6 pages, 0 in the last 90 days, latest undated
- news or press: 99 pages, 0 in the last 90 days, latest 2026-06-17
- Recent: 2026-08-24 glossary or explainer: What is the best way to ask for product reviews via email https://mailchimp.com/resources/what-is-the-best-way-to-ask-for-product-reviews-via-email
- Recent: 2026-08-24 comparison: Whatsapp vs sms https://mailchimp.com/resources/whatsapp-vs-sms
- Recent: 2026-06-17 news or press: Mailchimp native b2b support shopify merchants https://mailchimp.com/newsroom/mailchimp-native-b2b-support-shopify-merchants
- Recent: 2026-05-27 blog: Business owners ai survey https://mailchimp.com/business-owners-ai-survey
- Recent: 2026-04-10 comparison: Short code vs long code sms https://mailchimp.com/resources/short-code-vs-long-code-sms
- Recent: 2026-04-10 blog: Create a successful promotional strategy https://mailchimp.com/resources/create-a-successful-promotional-strategy

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.