# Magnite: how AI models rank it, September 2026

GTM AI Recommendation Index, September 2026 Edition. Named in 10 judge labels across 3 categories by 7 of 12 models. Page: https://gtm-ai-index.com/vendors/magnite/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Programmatic and display advertising | 0% | 17 | 12% | 8 |
| Identity resolution | 0% | 108 | 0% | 1 |
| Video advertising | 0% | 84 | 0% | 1 |

## What the models said for it

- "Premium video/CTV publishers | Header bidding; yield optimization" (Grok 4.1 Fast, Programmatic)
- "Best CTV-heavy publisher side platform → Magnite" (GPT-5.4 mini, Programmatic)

## And against it

- "SSPs like Magnite, PubMatic, Criteo, Xandr, and agencies from major holdings" (Grok 4.1 Fast, Programmatic)

## The company

Magnite Inc; https://www.magnite.com/; Los Angeles, United States; founded 2007; public, RUBI on New York Stock Exchange. From Wikidata, fetched 2026-09-14.

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.