# Lotame: how AI models rank it, September 2026

GTM AI Recommendation Index, September 2026 Edition. Named in 6 judge labels across 1 categories by 5 of 12 models. Page: https://gtm-ai-index.com/vendors/lotame/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Data management platforms | 4% | 9 | 17% | 6 |

## What the models said for it

- "1. Lotame - Specifically mentioned as vendor-neutral and designed for mid-market and enterprise" (MiniMax M2.5, DMP)
- "if you specifically need a DMP, I'd lean toward Lotame or Permutive" (Perplexity Sonar, DMP)
- "Lotame: If you need a pure-play DMP with strong second/third-party data partnerships." (Kimi K2, DMP)
- "worth evaluating if you specifically need audience segmentation and ad-tech integrations" (Perplexity Sonar, DMP)

## And against it

- "traditional DMPs ... are largely obsolete for budget-conscious companies. Options like Lotame, Permutive, Adobe Audience Manager, and Oracle are enterprise-priced" (DeepSeek V4 Flash, DMP)

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.