# Looker Studio alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 144 of the 216 answers in the 1 category where Looker Studio holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/looker-studio/alternatives/

## Named instead, most often (every category and segment added)

- Microsoft Power BI: 81
- Tableau: 19
- Zoho Analytics: 7
- Qlik Sense: 2
- Sigma: 2
- Looker: 1

## Dashboards and data visualization

**Small business**: 15 of 72 answers did not name Looker Studio (Looker Studio is #2 of 8 at 32%).

- Zoho Analytics: first choice in 6 of those 15
- Microsoft Power BI: first choice in 5 of those 15
- Metabase: first choice in 1 of those 15

**Mid-market**: 58 of 72 answers did not name Looker Studio (Looker Studio is #2 of 13 at 14%).

- Microsoft Power BI: first choice in 33 of those 58
- Tableau: first choice in 5 of those 58
- Qlik: first choice in 1 of those 58
- Qlik Sense: first choice in 1 of those 58
- ThoughtSpot: first choice in 1 of those 58
- Zoho Analytics: first choice in 1 of those 58

**Enterprise**: 71 of 72 answers did not name Looker Studio.

- Microsoft Power BI: first choice in 43 of those 71
- Tableau: first choice in 14 of those 71
- Sigma: first choice in 2 of those 71
- Looker: first choice in 1 of those 71
- Microsoft Power BI + Fabric Capacity: first choice in 1 of those 71
- Microsoft Power BI with Microsoft Fabric: first choice in 1 of those 71
- Omni Analytics: first choice in 1 of those 71
- Qlik Sense: first choice in 1 of those 71

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.