# LiveRamp Identity Resolution: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 40 judge labels across 1 categories by 13 of 14 models. Page: https://gtm-ai-index.com/vendors/liveramp-identity-resolution/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Identity resolution | 4% | 10 | 40% | 40 |

## What the models said for it

- "LiveRamp is arguably the most established player in the space, often viewed as the "standard" for data collaboration and media activation." (GLM 4.7 FlashX, Identity)
- "Unrivaled connectivity. It is the gold standard for matching your customer lists directly to Google, Meta, and major DSPs/SSPs" (Gemini 3.5 Flash, Identity)
- "I'd suggest starting with TransUnion or LiveRamp as they offer strong balance of features, pricing, and scalability" (MiniMax M2.5, Identity)
- "Key Strength: Largest people-based identity graph, focuses on person-level resolution (not just devices)" (MiniMax M2.5, Identity)

## And against it

- "LiveRamp operates a massive identity surveillance system that ties people's online and offline activity to a single personal identifier, and almost certainly breaks UK and European data protection laws" (Muse Glimmer 30B, Identity)
- "A class action lawsuit alleges LiveRamp operates "a massive identity surveillance system"... Here's a summary of the key ones to be cautious about" (MiniMax M2.5, Identity)
- "Vendors Facing Active Privacy & Class-Action Litigation ... LiveRamp has become a major target for privacy advocates and class-action lawyers" (Gemini 3.5 Flash, Identity)
- "High-Caution Vendors... Massive vendor lock-in with opaque "black box" matching logic... Significant reputational and compliance risk" (Kimi K2, Identity)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Identity resolution: 10% to 4%, −6. Inside the floor by 5 points · rank 2 → 10 of 140.

## The company

LiveRamp; http://www.liveramp.com/; San Francisco, United States; founded 2011; public, RAMP on New York Stock Exchange. From Wikidata, fetched 2026-09-14.

## In its own words

What LiveRamp Identity Resolution's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Unify fragmented customer data across platforms while maintaining responsible identity resolution. (https://liveramp.com/our-platform/identity)
- For: Enterprises (https://liveramp.com/our-platform/identity)
- Customers named: Best Buy, Fidelity Investments, Ulta Beauty, Tailored Brands, McDonald's, Mohegan Digital, NBCUniversal, Tripadvisor

## What it publishes

Every page liveramp.com exposes, read 2026-09-29: 1739 addresses. By kind, pages and the last 90 days:

- blog: 797 pages, 0 in the last 90 days, latest undated
- case study: 93 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 3 pages, 0 in the last 90 days, latest undated
- conference or event: 6 pages, 0 in the last 90 days, latest undated
- report or ebook: 2 pages, 0 in the last 90 days, latest undated
- comparison: 5 pages, 0 in the last 90 days, latest undated
- template or tool: 5 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 28 pages, 0 in the last 90 days, latest undated
- podcast or video: 1 pages, 0 in the last 90 days, latest undated
- news or press: 63 pages, 0 in the last 90 days, latest undated

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.