# Later alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 179 of the 216 answers in the 1 category where Later holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/later/alternatives/

## Named instead, most often (every category and segment added)

- Sprout Social: 29
- Sprinklr: 25
- Buffer: 23
- Agorapulse: 13
- Hootsuite: 11
- Oktopost: 11

## Social media management

**Small business**: 50 of 72 answers did not name Later (Later is #9 of 12 at 2%).

- Buffer: first choice in 16 of those 50
- Metricool: first choice in 5 of those 50
- PostPlanify: first choice in 5 of those 50
- Agorapulse: first choice in 4 of those 50
- Vista Social: first choice in 4 of those 50
- Zoho Social: first choice in 4 of those 50
- Hootsuite: first choice in 3 of those 50
- DemandBird: first choice in 2 of those 50

**Mid-market**: 57 of 72 answers did not name Later (Later is #9 of 12 at 0%).

- Sprout Social: first choice in 18 of those 57
- Agorapulse: first choice in 9 of those 57
- Buffer: first choice in 7 of those 57
- Oktopost: first choice in 4 of those 57
- Hootsuite: first choice in 2 of those 57
- SocialPilot: first choice in 2 of those 57
- DemandBird: first choice in 1 of those 57
- Metricool: first choice in 1 of those 57

**Enterprise**: 72 of 72 answers did not name Later.

- Sprinklr: first choice in 25 of those 72
- Sprout Social: first choice in 11 of those 72
- Oktopost: first choice in 7 of those 72
- Hootsuite: first choice in 6 of those 72
- PostPlanify: first choice in 3 of those 72
- SocialPilot: first choice in 3 of those 72
- Emplifi: first choice in 2 of those 72
- SOCi: first choice in 2 of those 72

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.