# Klaviyo: how AI models rank it, October 2026 GTM AI Recommendation Index, October 2026 Edition. Named in 151 judge labels across 13 categories by 14 of 14 models. Page: https://gtm-ai-index.com/vendors/klaviyo/ ## Standing by category | Category | Share | Rank | Negative rate | Labels | |---|---|---|---|---| | Ecommerce marketing | 6% | 4 | 19% | 52 | | Mobile marketing and push | 2% | 6 | 21% | 28 | | Email marketing platforms | 2% | 6 | 15% | 26 | | Marketing automation and campaign management | 0% | 8 | 12% | 33 | | Customer intelligence and data science | 0% | 62 | 25% | 4 | | Audience and consumer insights platforms | 0% | 112 | 0% | 1 | | Channel partner and local marketing | 0% | 88 | 0% | 1 | | Conversational marketing platforms | 0% | 50 | 0% | 1 | | Data management platforms | 0% | 82 | 0% | 1 | | Email deliverability and testing tools | 0% | 85 | 0% | 1 | | Experimentation and personalization | 0% | 50 | 0% | 1 | | Identity resolution | 0% | 64 | 0% | 1 | | Mobile apps | 0% | 90 | 0% | 1 | ## What the models said for it - "Choose Klaviyo if you have significant revenue and want to maximize the Lifetime Value (LTV) of your existing customers." (Qwen 3.7 Flash, Ecommerce marketing) - "Category A: The "Growth" Platform (Most Likely Fit) *Examples:* ActiveCampaign, Klaviyo (if E-commerce), Drip, Keap." (Qwen 3.7 Flash, Email marketing) - "stick with well-established names: Shopify, Klaviyo (for email/SMS), Meta Ads, Google Shopping" (MiniMax M2.5, Ecommerce marketing) - "E-commerce powerhouse (Shopify/others); SMS + email automation, personalization via data; high deliverability" (Grok 4.1 Fast, Mobile & push) ## And against it - "Attentive and Klaviyo are phenomenal for SMS, but they are built for Shopify/e-commerce. They struggle with B2B data models" (Gemini 3.5 Flash, Mobile & push) - "it is generally not recommended as a primary marketing platform for complex B2B companies" (Gemini 3.5 Flash, Ecommerce marketing) - "Avoid tools like ... Klaviyo (ecommerce-focused) for serious B2B lead nurturing." (DeepSeek V4 Flash, Email marketing) - "Tools to Avoid for This Use Case - Klaviyo — ... deliberately B2C-focused" (DeepSeek V4 Flash, Ecommerce marketing) ## Movement since September 2026 Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise. - Ecommerce marketing: 18% to 6%, −11. Cleared the floor by 0 points · rank 2 → 4 of 115. - Mobile marketing and push: 0% to 2%, +2. Inside the floor by 9 points · rank 18 → 6 of 80. - Email marketing platforms: 0% to 2%, +2. Inside the floor by 9 points · rank 12 → 6 of 66. - Marketing automation and campaign management: 0% to 0%, ±0. Inside the floor by 11 points · rank 5 → 8 of 59. - Customer intelligence and data science: 0% to 0%, ±0. Inside the floor by 11 points · rank 154 → 62 of 142. - Channel partner and local marketing: 0% to 0%, ±0. Inside the floor by 11 points · rank 90 → 88 of 124. - Conversational marketing platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 50 of 87. - Data management platforms: 0% to 0%, ±0. Inside the floor by 11 points · rank 43 → 82 of 159. - Email deliverability and testing tools: 0% to 0%, ±0. New · not ranked in September 2026 · rank 85 of 110. - Experimentation and personalization: 0% to 0%, ±0. Inside the floor by 11 points · rank 53 → 50 of 71. - Identity resolution: 0% to 0%, ±0. New · not ranked in September 2026 · rank 64 of 140. - Mobile apps: 0% to 0%, ±0. Inside the floor by 11 points · rank 122 → 90 of 117. ## The company Klaviyo; https://www.klaviyo.com; Boston, United States; founded 2012; public, KVYO on New York Stock Exchange. From Wikidata, fetched 2026-09-14. ## In its own words What Klaviyo's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index. - Positioning: the autonomous B2C CRM (https://klaviyo.com/) - For: relationship-driven brands (https://klaviyo.com/) - Price stated: Klaviyo offers a free plan with core features, and paid plans scale based on the number of contacts and channel usage such as email and SMS. Enterprise pricing is also available for large organizations with advanced needs. (https://klaviyo.com/) - Starting price: 0 (https://www.klaviyo.com/pricing) - Free plan or trial: a free plan with core features (https://klaviyo.com/) - Integrations claimed: 350 (https://klaviyo.com/) - Certifications: SOC 2 TYPE II CERTIFIED, SOC 2 Type II, ISO 27001, ISO 27017, PCI:DSS, GDPR, CCPA - Hosting: EU, US - Customers named: Dollar Shave Club, Dermalogica, Daily Harvest, Princess Polly, Naked Wardrobe, Red Clay, Happy Wax, Thirdlove ## What it publishes Every page klaviyo.com exposes, read 2026-09-29: 10320 addresses. By kind, pages and the last 90 days: - blog: 1015 pages, 9 in the last 90 days, latest 2026-09-28 - case study: 548 pages, 0 in the last 90 days, latest 2024-04-19 - webinar or virtual event: 1 pages, 0 in the last 90 days, latest undated - conference or event: 22 pages, 0 in the last 90 days, latest 2025-11-05 - report or ebook: 40 pages, 0 in the last 90 days, latest 2024-11-15 - comparison: 72 pages, 0 in the last 90 days, latest 2026-01-29 - template or tool: 33 pages, 3 in the last 90 days, latest 2026-08-05 - glossary or explainer: 978 pages, 0 in the last 90 days, latest undated - news or press: 112 pages, 0 in the last 90 days, latest 2025-05-22 - Recent: 2026-09-28 blog: Welcome email examples https://www.klaviyo.com/blog/welcome-email-examples - Recent: 2026-09-28 blog: Winback email campaign examples https://www.klaviyo.com/blog/winback-email-campaign-examples - Recent: 2026-09-28 blog: Chatgpt klaviyo best practices https://www.klaviyo.com/blog/chatgpt-klaviyo-best-practices - Recent: 2026-09-25 blog: Halloween email and sms examples https://www.klaviyo.com/blog/halloween-email-and-sms-examples - Recent: 2026-09-25 blog: Singles day marketing ideas https://www.klaviyo.com/blog/singles-day-marketing-ideas - Recent: 2026-09-25 blog: Veterans day marketing ideas https://www.klaviyo.com/blog/veterans-day-marketing-ideas ## Record - Method: https://gtm-ai-index.com/methodology/ - Raw judge labels and full responses: https://gtm-ai-index.com/data/ - License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.