# Klaviyo alternatives: what AI models name instead, September 2026 GTM AI Recommendation Index, September 2026 Edition. 886 of the 1,080 answers in the 5 categories where Klaviyo holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/klaviyo/alternatives/ ## Named instead, most often (every category and segment added) - HubSpot Marketing Hub: 92 - ActiveCampaign: 79 - OneSignal: 56 - Adobe Marketo Engage: 50 - Brevo: 49 - Segment: 44 ## Ecommerce marketing **Small business**: 45 of 72 answers did not name Klaviyo (Klaviyo is #1 of 12 at 17%). - Shopify: first choice in 10 of those 45 - HubSpot Marketing Hub: first choice in 8 of those 45 - ActiveCampaign: first choice in 5 of those 45 - Omnisend: first choice in 4 of those 45 - BigCommerce: first choice in 3 of those 45 - WooCommerce: first choice in 3 of those 45 - Square Online: first choice in 2 of those 45 - Brevo: first choice in 1 of those 45 **Mid-market**: 39 of 72 answers did not name Klaviyo (Klaviyo is #2 of 10 at 18%). - HubSpot Marketing Hub: first choice in 9 of those 39 - BigCommerce B2B Edition: first choice in 4 of those 39 - Omnisend: first choice in 4 of those 39 - BigCommerce: first choice in 2 of those 39 - Wix: first choice in 2 of those 39 - WooCommerce: first choice in 2 of those 39 - Brevo: first choice in 1 of those 39 - Shopify: first choice in 1 of those 39 **Enterprise**: 57 of 72 answers did not name Klaviyo (Klaviyo is #7 of 12 at 4%). - Adobe Marketo Engage: first choice in 8 of those 57 - Salesforce Marketing Cloud: first choice in 8 of those 57 - Shopify: first choice in 5 of those 57 - Adobe Commerce: first choice in 3 of those 57 - BigCommerce: first choice in 3 of those 57 - Bloomreach: first choice in 2 of those 57 - HubSpot Marketing Hub: first choice in 2 of those 57 - Insider: first choice in 2 of those 57 ## Email marketing platforms **Small business**: 61 of 72 answers did not name Klaviyo (Klaviyo is #11 of 13 at 0%). - ActiveCampaign: first choice in 18 of those 61 - MailerLite: first choice in 15 of those 61 - Brevo: first choice in 10 of those 61 - Sender: first choice in 8 of those 61 - HubSpot Marketing Hub: first choice in 5 of those 61 - Mailchimp: first choice in 3 of those 61 - Apollo.io: first choice in 1 of those 61 - Constant Contact: first choice in 1 of those 61 **Mid-market**: 59 of 72 answers did not name Klaviyo (Klaviyo is #9 of 13 at 0%). - ActiveCampaign: first choice in 16 of those 59 - HubSpot Marketing Hub: first choice in 12 of those 59 - Brevo: first choice in 6 of those 59 - Sender: first choice in 5 of those 59 - MailerLite: first choice in 4 of those 59 - Omnisend: first choice in 1 of those 59 - Sequenzy: first choice in 1 of those 59 **Enterprise**: 65 of 72 answers did not name Klaviyo (Klaviyo is #11 of 13 at 0%). - Salesforce Marketing Cloud: first choice in 16 of those 65 - Adobe Marketo Engage: first choice in 11 of those 65 - HubSpot Marketing Hub: first choice in 11 of those 65 - Brevo: first choice in 6 of those 65 - ActiveCampaign: first choice in 2 of those 65 - Adobe Campaign: first choice in 2 of those 65 - MailerLite: first choice in 2 of those 65 - Beehiiv: first choice in 1 of those 65 ## Marketing automation and campaign management **Small business**: 55 of 72 answers did not name Klaviyo (Klaviyo is #6 of 10 at 0%). - ActiveCampaign: first choice in 27 of those 55 - HubSpot Marketing Hub: first choice in 14 of those 55 - Brevo: first choice in 8 of those 55 - MailerLite: first choice in 2 of those 55 - Mailchimp: first choice in 1 of those 55 **Mid-market**: 54 of 72 answers did not name Klaviyo (Klaviyo is #5 of 11 at 0%). - HubSpot Marketing Hub: first choice in 23 of those 54 - Brevo: first choice in 13 of those 54 - ActiveCampaign: first choice in 7 of those 54 - Adobe Marketo Engage: first choice in 1 of those 54 - HubSpot Marketing Hub Professional or Enterprise: first choice in 1 of those 54 - MailerLite: first choice in 1 of those 54 **Enterprise**: 69 of 72 answers did not name Klaviyo (Klaviyo is #8 of 9 at 0%). - Adobe Marketo Engage: first choice in 30 of those 69 - Salesforce Marketing Cloud: first choice in 10 of those 69 - HubSpot Marketing Hub: first choice in 8 of those 69 - Salesforce Marketing Cloud Account Engagement: first choice in 2 of those 69 - Adobe Campaign: first choice in 1 of those 69 - Braze: first choice in 1 of those 69 - Maestra: first choice in 1 of those 69 - Mautic: first choice in 1 of those 69 ## Mobile marketing and push **Small business**: 59 of 72 answers did not name Klaviyo (Klaviyo is #4 of 19 at 6%). - OneSignal: first choice in 34 of those 59 - SlickText: first choice in 5 of those 59 - ActiveCampaign: first choice in 4 of those 59 - SimpleTexting: first choice in 4 of those 59 - Omnisend: first choice in 3 of those 59 - Brevo: first choice in 2 of those 59 - Courier: first choice in 2 of those 59 - Attentive: first choice in 1 of those 59 **Mid-market**: 62 of 72 answers did not name Klaviyo (Klaviyo is #11 of 17 at 0%). - OneSignal: first choice in 19 of those 62 - Customer.io: first choice in 15 of those 62 - Braze: first choice in 3 of those 62 - Vero: first choice in 3 of those 62 - Omnisend: first choice in 2 of those 62 - Bird: first choice in 1 of those 62 - CleverTap: first choice in 1 of those 62 - Courier: first choice in 1 of those 62 **Enterprise**: 68 of 72 answers did not name Klaviyo. - Braze: first choice in 31 of those 68 - Airship: first choice in 9 of those 68 - Courier: first choice in 5 of those 68 - Staffbase: first choice in 4 of those 68 - OneSignal: first choice in 3 of those 68 - Attentive: first choice in 2 of those 68 - Pushwoosh: first choice in 2 of those 68 - Twilio Programmable Messaging: first choice in 2 of those 68 ## Customer data platforms **Small business**: 55 of 72 answers did not name Klaviyo (Klaviyo is #6 of 11 at 2%). - Segment: first choice in 20 of those 55 - HubSpot: first choice in 8 of those 55 - RudderStack: first choice in 8 of those 55 - Hightouch: first choice in 4 of those 55 - Brevo: first choice in 2 of those 55 - BlueConic: first choice in 1 of those 55 - Coffee: first choice in 1 of those 55 - Customer.io: first choice in 1 of those 55 **Mid-market**: 68 of 72 answers did not name Klaviyo (Klaviyo is #9 of 12 at 0%). - Segment: first choice in 21 of those 68 - Hightouch: first choice in 9 of those 68 - RudderStack: first choice in 5 of those 68 - BlueConic: first choice in 2 of those 68 - Jitsu: first choice in 2 of those 68 - HubSpot: first choice in 1 of those 68 - HubSpot Customer Platform: first choice in 1 of those 68 - PostHog: first choice in 1 of those 68 **Enterprise**: 70 of 72 answers did not name Klaviyo. - Salesforce Data Cloud: first choice in 22 of those 70 - Microsoft Dynamics 365 Customer Insights: first choice in 5 of those 70 - Tealium: first choice in 5 of those 70 - Treasure Data: first choice in 5 of those 70 - Adobe Real-Time CDP: first choice in 3 of those 70 - Hightouch: first choice in 3 of those 70 - Segment: first choice in 3 of those 70 - ActionIQ: first choice in 2 of those 70 Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.