# Kit alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 199 of the 216 answers in the 1 category where Kit holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/kit/alternatives/

## Named instead, most often (every category and segment added)

- ActiveCampaign: 41
- HubSpot Marketing Hub: 29
- Brevo: 26
- MailerLite: 23
- Salesforce Marketing Cloud: 19
- Sender: 13

## Email marketing platforms

**Small business**: 63 of 72 answers did not name Kit (Kit is #9 of 13 at 0%).

- ActiveCampaign: first choice in 18 of those 63
- MailerLite: first choice in 16 of those 63
- Brevo: first choice in 14 of those 63
- Sender: first choice in 8 of those 63
- HubSpot Marketing Hub: first choice in 5 of those 63
- Mailchimp: first choice in 4 of those 63
- Apollo.io: first choice in 1 of those 63
- Constant Contact: first choice in 1 of those 63

**Mid-market**: 64 of 72 answers did not name Kit (Kit is #7 of 13 at 0%).

- ActiveCampaign: first choice in 19 of those 64
- HubSpot Marketing Hub: first choice in 12 of those 64
- Brevo: first choice in 6 of those 64
- MailerLite: first choice in 5 of those 64
- Sender: first choice in 5 of those 64
- Sequenzy: first choice in 1 of those 64

**Enterprise**: 72 of 72 answers did not name Kit.

- Salesforce Marketing Cloud: first choice in 19 of those 72
- HubSpot Marketing Hub: first choice in 12 of those 72
- Adobe Marketo Engage: first choice in 11 of those 72
- Brevo: first choice in 6 of those 72
- ActiveCampaign: first choice in 4 of those 72
- Adobe Campaign: first choice in 2 of those 72
- MailerLite: first choice in 2 of those 72
- Beehiiv: first choice in 1 of those 72

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.