# Kantar: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 8 judge labels across 2 categories by 7 of 14 models. Page: https://gtm-ai-index.com/vendors/kantar/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Audience and consumer insights platforms | 0% | 24 | 0% | 6 |
| Market intelligence platforms | 0% | 67 | 0% | 2 |

## What the models said for it

- "For brand equity and strategic consumer understanding: Kantar leads with attitudinal and behavioral frameworks." (MiniMax M2.5, Audience insights)
- "the default choice for consumer goods companies measuring brand health, ad effectiveness and category share" (Muse Glimmer 30B, Audience insights)
- "Historically strongest in brand health, advertising effectiveness, and consumer psychology" (Qwen 3.7 Flash, Audience insights)
- "Choose Nielsen or Kantar if you're in media planning/buying" (DeepSeek V4 Flash, Audience insights)

## The company

Kantar Group; https://www.kantar.com; London, Brazil; founded 1963; about 25,500 employees. From Wikidata, fetched 2026-09-14.

## What it publishes

Every page kantar.com exposes, read 2026-09-29: 11534 addresses. By kind, pages and the last 90 days:

- blog: 66 pages, 0 in the last 90 days, latest undated
- case study: 2 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 101 pages, 0 in the last 90 days, latest undated
- conference or event: 9 pages, 0 in the last 90 days, latest undated
- report or ebook: 32 pages, 0 in the last 90 days, latest undated
- comparison: 6 pages, 0 in the last 90 days, latest undated
- template or tool: 2 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 25 pages, 0 in the last 90 days, latest 2025-11-06
- podcast or video: 222 pages, 0 in the last 90 days, latest undated
- news or press: 281 pages, 0 in the last 90 days, latest undated
- Recent: 2025-11-06 glossary or explainer: What is an omnibus survey pf https://www.kantar.com/inspiration/research-services/what-is-an-omnibus-survey-pf

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.