# Ipsos MMA: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 8 judge labels across 1 categories by 6 of 14 models. Page: https://gtm-ai-index.com/vendors/ipsos-mma/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Attribution and marketing mix modeling | 0% | 39 | 25% | 8 |

## What the models said for it

- "Specializes in advanced econometric modeling and is widely used for strategic planning and budget optimization." (Mistral Small, Attribution & MMM)
- "Strong in real-time optimization, halo/synergy effects; trusted for large budgets & C-suite insights." (Grok 4.1 Fast, Attribution & MMM)
- "Traditional media-heavy brands | Strong consulting arm, established methodology" (Kimi K2, Attribution & MMM)

## And against it

- "Avoid enterprise MMM platforms (Analytic Partners, Ipsos MMA) which typically start at $100K+/year" (DeepSeek V4 Flash, Attribution & MMM)
- "Limitations: Costly, requires significant analyst involvement." (DeepSeek V4 Flash, Attribution & MMM)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Attribution and marketing mix modeling: 0% to 0%, ±0. Inside the floor by 11 points · rank 59 → 39 of 123.

## The company

Ipsos; https://www.ipsos.com/; Paris, France; founded 1975; public, IPS on Euronext Paris. From Wikidata, fetched 2026-09-14.

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.