# Instagram Shopping: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 2 judge labels across 1 categories by 2 of 14 models. Page: https://gtm-ai-index.com/vendors/instagram-shopping/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Ecommerce platforms | 0% | 57 | 100% | 2 |

## And against it

- "Many fake stores and fraudulent sellers" (Kimi K2, Ecommerce)
- "Common for scams, fake stores, and non-delivery" (MiniMax M2.5, Ecommerce)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Ecommerce platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 57 of 71.

## The company

Instagram; https://www.instagram.com/; Menlo Park, California, United States; founded 2010; part of Meta Platforms. From Wikidata, fetched 2026-09-14.

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.