# Instacart Ads alternatives: what AI models name instead, October 2026

GTM AI Recommendation Index, October 2026 Edition. 205 of the 252 answers in the 1 category where Instacart Ads holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/instacart-ads/alternatives/

## Named instead, most often (every category and segment added)

- Amazon Ads: 39
- Amazon Advertising: 17
- Skai: 16
- Walmart Connect: 16
- Amazon: 11
- Pacvue: 8

## Retail media platforms

**Small business**: 61 of 84 answers did not name Instacart Ads (Instacart Ads is #6 of 10 at 0%).

- Amazon Ads: first choice in 18 of those 61
- Amazon Advertising: first choice in 9 of those 61
- Walmart Connect: first choice in 5 of those 61
- Amazon: first choice in 3 of those 61
- Amazon Business Advertising: first choice in 2 of those 61
- Faire: first choice in 2 of those 61
- Google Ads: first choice in 2 of those 61
- LinkedIn Campaign Manager: first choice in 2 of those 61

**Mid-market**: 69 of 84 answers did not name Instacart Ads (Instacart Ads is #5 of 9 at 2%).

- Amazon Ads: first choice in 14 of those 69
- Amazon Advertising: first choice in 6 of those 69
- Walmart Connect: first choice in 6 of those 69
- Pacvue: first choice in 4 of those 69
- Amazon: first choice in 3 of those 69
- Skai: first choice in 3 of those 69
- LinkedIn Campaign Manager: first choice in 2 of those 69
- Mirakl Ads: first choice in 2 of those 69

**Enterprise**: 75 of 84 answers did not name Instacart Ads (Instacart Ads is #11 of 11 at 0%).

- Skai: first choice in 13 of those 75
- Amazon Ads: first choice in 7 of those 75
- Amazon: first choice in 5 of those 75
- Walmart Connect: first choice in 5 of those 75
- Pacvue: first choice in 4 of those 75
- Kevel: first choice in 3 of those 75
- Adnuntius: first choice in 2 of those 75
- Amazon Advertising: first choice in 2 of those 75

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.