# Improvado: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 28 judge labels across 9 categories by 11 of 14 models. Page: https://gtm-ai-index.com/vendors/improvado/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Customer intelligence and data science | 2% | 20 | 0% | 1 |
| Attribution and marketing mix modeling | 2% | 14 | 0% | 6 |
| Data warehouse and reverse ETL for marketing | 0% | 18 | 18% | 11 |
| Market intelligence platforms | 0% | 34 | 0% | 4 |
| Channel partner and local marketing | 0% | 56 | 0% | 2 |
| AI marketing agents | 0% | 92 | 0% | 1 |
| Audience and consumer insights platforms | 0% | 109 | 0% | 1 |
| Data management platforms | 0% | 77 | 0% | 1 |
| Ecommerce marketing | 0% | 45 | 0% | 1 |

## What the models said for it

- "Improvado - a marketing data aggregation and attribution platform designed for mid-market to enterprise B2B companies" (Llama 4 Maverick, Attribution & MMM)
- "Glassbox and Improvado are top choices due to their ease of implementation and comprehensive analytics" (Mistral Small, Customer intel)
- "platforms like Improvado are positioned for mid-market teams handling many sources without dedicated engineering resources" (Perplexity Sonar, Warehouse & ETL)
- "best for mid-market to enterprise B2B teams (50-500 employees) needing all-in-one CRM + automation with sales alignment" (Llama 4 Maverick, Ecommerce marketing)

## And against it

- "*Why avoid?* Improvado is often recommended against for small teams" (Mistral Small, Warehouse & ETL)
- "one source advises skipping Improvado when teams have fewer than 20 sources or need a tool operational in under 24 hours" (Perplexity Sonar, Warehouse & ETL)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Customer intelligence and data science: 0% to 2%, +2. Inside the floor by 9 points · rank 57 → 20 of 142.
- Attribution and marketing mix modeling: 3% to 2%, −1. Inside the floor by 10 points · rank 9 → 14 of 123.
- Data warehouse and reverse ETL for marketing: 0% to 0%, ±0. Inside the floor by 11 points · rank 15 → 18 of 83.
- Market intelligence platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 34 of 172.
- Channel partner and local marketing: 0% to 0%, ±0. New · not ranked in September 2026 · rank 56 of 124.
- AI marketing agents: 0% to 0%, ±0. New · not ranked in September 2026 · rank 92 of 157.
- Audience and consumer insights platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 109 of 155.
- Data management platforms: 0% to 0%, ±0. Inside the floor by 11 points · rank 60 → 77 of 159.
- Ecommerce marketing: 0% to 0%, ±0. Inside the floor by 11 points · rank 55 → 45 of 115.

## In its own words

What Improvado's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: The reporting layer for marketing teams that have outgrown their spreadsheets, their dashboards, and their patience. (https://improvado.io/)
- For: marketing teams (https://improvado.io/)
- Price stated: Contact for pricing (https://improvado.io/)
- Starting price: 0 (https://improvado.io/pricing)
- Free plan or trial: Start Free Trial (https://improvado.io/)
- Integrations claimed: 1000 (https://improvado.io/); 1350 (https://improvado.io/pricing) (pages disagree)
- Certifications: SOC 2, GDPR, HIPAA, CCPA, ISO 27001, PCI DSS, FedRAMP, SOC 2 Type II
- Hosting: United States, EU data residency (AWS EU regions) available on request, Microsoft Azure infrastructure
- Customers named: ASUS, ILLY, ADROLL, SOFTWAREONE, UNIVERSITY OF SAN FRANCISCO, ADCELLERANT, BOOYAH, EICOFF

## What it publishes

Every page improvado.io exposes, read 2026-09-29: 3008 addresses. By kind, pages and the last 90 days:

- blog: 738 pages, 47 in the last 90 days, latest 2026-09-27
- case study: 18 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 2 pages, 0 in the last 90 days, latest undated
- conference or event: 6 pages, 0 in the last 90 days, latest 2026-02-12
- report or ebook: 51 pages, 1 in the last 90 days, latest 2026-09-18
- comparison: 191 pages, 10 in the last 90 days, latest 2026-09-09
- template or tool: 4 pages, 0 in the last 90 days, latest 2024-09-30
- glossary or explainer: 47 pages, 0 in the last 90 days, latest 2026-06-04
- podcast or video: 1 pages, 0 in the last 90 days, latest 2026-04-22
- news or press: 15 pages, 0 in the last 90 days, latest 2025-02-25
- Recent: 2026-09-27 blog: Google ads meta ads mcp claude https://improvado.io/blog/google-ads-meta-ads-mcp-claude
- Recent: 2026-09-23 blog: Ios 26 link tracking protection attribution https://improvado.io/blog/ios-26-link-tracking-protection-attribution
- Recent: 2026-09-23 blog: Is etl dead https://improvado.io/blog/is-etl-dead
- Recent: 2026-09-18 blog: How to measure ai search visibility https://improvado.io/blog/how-to-measure-ai-search-visibility
- Recent: 2026-09-18 report or ebook: Facebook pages troubleshooting https://improvado.io/docs/facebook-pages-troubleshooting
- Recent: 2026-09-17 blog: Carcinization of b2b software https://improvado.io/blog/carcinization-of-b2b-software

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.