# Improvado alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 387 of the 432 answers in the 2 categories where Improvado holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/improvado/alternatives/

## Named instead, most often (every category and segment added)

- Hightouch: 123
- BigQuery: 71
- Snowflake: 52
- Dreamdata: 38
- Census: 33
- Google Analytics 4: 26

## Attribution and marketing mix modeling

**Small business**: 71 of 72 answers did not name Improvado.

- Google Analytics 4: first choice in 17 of those 71
- Dreamdata: first choice in 12 of those 71
- HubSpot Marketing Hub: first choice in 6 of those 71
- Triple Whale: first choice in 6 of those 71
- Forecastr: first choice in 5 of those 71
- Ruler Analytics: first choice in 5 of those 71
- Google Meridian: first choice in 4 of those 71
- MixModeler: first choice in 4 of those 71

**Mid-market**: 67 of 72 answers did not name Improvado (Improvado is #9 of 22 at 3%).

- Dreamdata: first choice in 19 of those 67
- Google Analytics 4: first choice in 9 of those 67
- Recast: first choice in 6 of those 67
- Measured: first choice in 3 of those 67
- SegmentStream: first choice in 3 of those 67
- Triple Whale: first choice in 3 of those 67
- CaliberMind: first choice in 2 of those 67
- Google Meridian: first choice in 2 of those 67

**Enterprise**: 65 of 72 answers did not name Improvado (Improvado is #9 of 21 at 2%).

- Adobe Marketo Measure: first choice in 8 of those 65
- Measured: first choice in 8 of those 65
- Dreamdata: first choice in 7 of those 65
- HockeyStack: first choice in 6 of those 65
- SegmentStream: first choice in 5 of those 65
- Adobe Mix Modeler: first choice in 4 of those 65
- CaliberMind: first choice in 4 of those 65
- Rockerbox: first choice in 4 of those 65

## Data warehouse and reverse ETL for marketing

**Small business**: 60 of 72 answers did not name Improvado (Improvado is #10 of 17 at 0%).

- Hightouch: first choice in 36 of those 60
- BigQuery: first choice in 35 of those 60
- Census: first choice in 14 of those 60
- Snowflake: first choice in 5 of those 60
- Polytomic: first choice in 4 of those 60
- RudderStack: first choice in 2 of those 60
- Airbyte: first choice in 1 of those 60
- Databricks: first choice in 1 of those 60

**Mid-market**: 62 of 72 answers did not name Improvado (Improvado is #10 of 14 at 0%).

- Hightouch: first choice in 43 of those 62
- BigQuery: first choice in 26 of those 62
- Snowflake: first choice in 20 of those 62
- Census: first choice in 9 of those 62
- Weld: first choice in 2 of those 62
- Adapters: first choice in 1 of those 62
- ClicData: first choice in 1 of those 62
- DuckDB: first choice in 1 of those 62

**Enterprise**: 62 of 72 answers did not name Improvado (Improvado is #6 of 13 at 1%).

- Hightouch: first choice in 44 of those 62
- Snowflake: first choice in 27 of those 62
- BigQuery: first choice in 10 of those 62
- Census: first choice in 10 of those 62
- Airbyte: first choice in 1 of those 62
- Databricks: first choice in 1 of those 62
- Fivetran: first choice in 1 of those 62
- Omnata: first choice in 1 of those 62

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.