# Identity Matrix: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 2 judge labels across 1 categories by 2 of 14 models. Page: https://gtm-ai-index.com/vendors/identity-matrix/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Identity resolution | 2% | 20 | 0% | 2 |

## What the models said for it

- "Capturify, Identity Matrix, and CustomerLabs are among the most budget-friendly options." (Mistral Small, Identity)
- "available starting at $149 per month and identifies 70% of US web visitors at a person-level" (Claude Haiku 4.5, Identity)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Identity resolution: 0% to 2%, +2. New · not ranked in September 2026 · rank 20 of 140.

## What it publishes

Every page identity.org exposes, read 2026-09-29: 234 addresses. By kind, pages and the last 90 days:

- blog: 130 pages, 0 in the last 90 days, latest 2026-05-26
- conference or event: 4 pages, 2 in the last 90 days, latest 2026-10-07
- comparison: 6 pages, 0 in the last 90 days, latest 2025-12-16
- glossary or explainer: 62 pages, 0 in the last 90 days, latest 2026-05-20
- Recent: 2026-10-07 conference or event: World summit ai https://www.identity.org/event/world-summit-ai/
- Recent: 2026-10-07 conference or event: List https://www.identity.org/events/list/
- Recent: 2026-05-26 blog: Why ai deepfakes are the next nil battle in sports https://www.identity.org/why-ai-deepfakes-are-the-next-nil-battle-in-sports
- Recent: 2026-05-20 glossary or explainer: What is digital likeness https://www.identity.org/what-is-digital-likeness
- Recent: 2026-05-14 blog: Ai generated fake ids https://www.identity.org/ai-generated-fake-ids
- Recent: 2026-05-06 blog: Youtube signals a shift in how platforms handle likeness https://www.identity.org/youtube-signals-a-shift-in-how-platforms-handle-likeness

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.