# Hulu: how AI models rank it, September 2026

GTM AI Recommendation Index, September 2026 Edition. Named in 6 judge labels across 1 categories by 5 of 12 models. Page: https://gtm-ai-index.com/vendors/hulu/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Video advertising | 0% | 20 | 0% | 6 |

## What the models said for it

- "Direct buys on premium CTV platforms (Hulu, Roku, Amazon Fire TV)" (Mistral Small, Video ads)
- "Premium, walled-garden environment with strong first-party data" (DeepSeek V4 Flash, Video ads)
- "Hulu for brand safety" (Mistral Small, Video ads)

## The company

Hulu; https://www.hulu.com/; Santa Monica, United States; founded 2007; part of Disney Media and Entertainment Distribution. From Wikidata, fetched 2026-09-14.

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.