# HubSpot: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 44 judge labels across 15 categories by 12 of 14 models. Page: https://gtm-ai-index.com/vendors/hubspot/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| AI marketing agents | 6% | 2 | 40% | 5 |
| Event lead capture apps | 2% | 23 | 50% | 2 |
| Client onboarding platforms | 0% | 26 | 12% | 8 |
| Customer data platforms | 0% | 19 | 0% | 6 |
| Experimentation and personalization | 0% | 17 | 0% | 6 |
| Partner relationship management | 0% | 53 | 33% | 3 |
| Audience and consumer insights platforms | 0% | 59 | 0% | 2 |
| Email deliverability and testing tools | 0% | 50 | 0% | 2 |
| In-app messaging and customer communications | 0% | 75 | 50% | 2 |
| Mobile marketing and push | 0% | 34 | 0% | 2 |
| SEO and content optimization platforms | 0% | 31 | 0% | 2 |
| Affiliate and partner management | 0% | 48 | 0% | 1 |
| Print | 0% | 50 | 0% | 1 |
| Sales coaching and training | 0% | 74 | 0% | 1 |
| Sales commissions and incentive compensation | 0% | 30 | 0% | 1 |

## What the models said for it

- "For most budget-conscious small companies, I'd start with HubSpot's free CRM and Breeze AI tools." (GPT-6 Luna, AI marketing agents)
- "the best starting point is HubSpot Free / Mailchimp Free and Brevo's free $9/mo tier" (Muse Glimmer 30B, AI marketing agents)
- "Best value for a company on a tight budget: HubSpot’s free mobile app and CRM" (GPT-6 Luna, Event lead capture)
- "the strongest single pick is usually HubSpot" (GPT-5.4 mini, AI marketing agents)

## And against it

- "basic CRMs (e.g., HubSpot alone) for client onboarding—they lack native client portals" (Grok 4.1 Fast, Client onboarding)
- "Avoid Hacking a Standard CRM (e.g., HubSpot or Vanilla Salesforce) to act as a PRM" (Gemini 3.5 Flash, PRM)
- "offer broader customer communication and product marketing suites, but may require more setup and investment" (Mistral Small, In-app messaging)
- "One founder spent $30,000 in a month on an "AI marketing team" (Jasper, HubSpot, Canva, ChatGPT Enterprise)" (Kimi K2, AI marketing agents)

## The company

HubSpot; http://www.hubspot.com; Cambridge, United States; founded 2006; about 8,246 employees (2024); public, HUBS on New York Stock Exchange. From Wikidata, fetched 2026-09-14.

## In its own words

What HubSpot's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Build demand, win deals, and delight customers — all on one platform (https://hubspot.com/)
- For: Businesses, startups and small businesses, and enterprises (https://hubspot.com/)
- Price stated: Get a demo of HubSpot's premium software; Get started free with HubSpot's free tools (https://hubspot.com/)
- Starting price: $0/mo (https://www.hubspot.com/pricing/crm)
- Free plan or trial: Get started free with HubSpot's free tools (https://hubspot.com/)
- Integrations claimed: 2000 (https://hubspot.com/)
- Certifications: SOC 1 Type II, SOC 2 Type II, SOC 3, HIPAA, GDPR, CCPA, EU Cloud Code of Conduct, TRUSTe Certified Privacy
- Customers named: Unipart, Angel City FC, Youth on Course, 2030 Builders, Rebel Rock Wealth, Lean Discovery Group, RevenueWell, Fresha

## What it publishes

Every page hubspot.com exposes, read 2026-09-29: 13274 addresses. By kind, pages and the last 90 days:

- blog: 9061 pages, 34 in the last 90 days, latest 2026-09-23
- case study: 771 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 51 pages, 2 in the last 90 days, latest 2026-08-07
- conference or event: 89 pages, 0 in the last 90 days, latest 2026-06-05
- report or ebook: 167 pages, 3 in the last 90 days, latest 2026-09-28
- comparison: 287 pages, 38 in the last 90 days, latest 2026-09-28
- template or tool: 52 pages, 3 in the last 90 days, latest 2026-09-08
- glossary or explainer: 345 pages, 4 in the last 90 days, latest 2026-09-28
- podcast or video: 42 pages, 1 in the last 90 days, latest 2026-09-14
- news or press: 29 pages, 1 in the last 90 days, latest 2026-07-14
- Recent: 2026-09-28 glossary or explainer: What is digital transformation https://blog.hubspot.com/marketing/what-is-digital-transformation
- Recent: 2026-09-28 report or ebook: Facebook ad strategy https://blog.hubspot.com/marketing/facebook-ad-strategy
- Recent: 2026-09-28 comparison: Lead generation alternatives to cold calling https://blog.hubspot.com/sales/lead-generation-alternatives-to-cold-calling
- Recent: 2026-09-28 comparison: Salesforce alternatives https://blog.hubspot.com/sales/salesforce-alternatives
- Recent: 2026-09-23 blog: Best aeo checkers https://blog.hubspot.com/marketing/best-aeo-checkers
- Recent: 2026-09-22 comparison: Scrunch vs peec ai https://blog.hubspot.com/marketing/scrunch-vs-peec-ai

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.