# HubSpot Sales Hub alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 956 of the 1,296 answers in the 6 categories where HubSpot Sales Hub holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/hubspot-sales-hub/alternatives/

## Named instead, most often (every category and segment added)

- Gong: 80
- HubSpot CRM: 65
- Clari Copilot: 63
- LeanData: 50
- Avoma: 49
- Seismic: 47

## Sales enablement and content

**Small business**: 23 of 72 answers did not name HubSpot Sales Hub (HubSpot Sales Hub is #1 of 13 at 53%).

- Spekit: first choice in 3 of those 23
- Pipedrive: first choice in 2 of those 23
- DocSend: first choice in 1 of those 23
- Dock: first choice in 1 of those 23
- HubSpot CRM: first choice in 1 of those 23
- Membrain: first choice in 1 of those 23
- Paperflite: first choice in 1 of those 23
- Salesman AI: first choice in 1 of those 23

**Mid-market**: 47 of 72 answers did not name HubSpot Sales Hub (HubSpot Sales Hub is #2 of 12 at 19%).

- Seismic: first choice in 7 of those 47
- Dock: first choice in 6 of those 47
- Highspot: first choice in 4 of those 47
- MindTickle: first choice in 3 of those 47
- Paperflite: first choice in 3 of those 47
- SalesHood: first choice in 3 of those 47
- Showpad: first choice in 3 of those 47
- Spekit: first choice in 3 of those 47

**Enterprise**: 68 of 72 answers did not name HubSpot Sales Hub.

- Seismic: first choice in 40 of those 68
- Highspot: first choice in 17 of those 68
- MindTickle: first choice in 6 of those 68
- Masset: first choice in 2 of those 68
- Allego: first choice in 1 of those 68
- Gong Enable: first choice in 1 of those 68
- Groove: first choice in 1 of those 68
- Seismic / Highspot-by-Seismic: first choice in 1 of those 68

## CRM

**Small business**: 69 of 72 answers did not name HubSpot Sales Hub.

- HubSpot CRM: first choice in 31 of those 69
- Pipedrive: first choice in 14 of those 69
- Zoho CRM: first choice in 5 of those 69
- Salesflare: first choice in 3 of those 69
- Bigin by Zoho: first choice in 2 of those 69
- Less Annoying CRM: first choice in 2 of those 69
- Close: first choice in 1 of those 69

**Mid-market**: 62 of 72 answers did not name HubSpot Sales Hub (HubSpot Sales Hub is #2 of 11 at 18%).

- HubSpot CRM: first choice in 21 of those 62
- Salesforce Sales Cloud: first choice in 7 of those 62
- Zoho CRM: first choice in 5 of those 62
- Less Annoying CRM: first choice in 3 of those 62
- Bigin by Zoho: first choice in 2 of those 62
- Coevera: first choice in 2 of those 62
- Pipedrive: first choice in 2 of those 62
- Close: first choice in 1 of those 62

**Enterprise**: 59 of 72 answers did not name HubSpot Sales Hub (HubSpot Sales Hub is #4 of 10 at 5%).

- Salesforce Sales Cloud: first choice in 26 of those 59
- Microsoft Dynamics 365 Sales: first choice in 8 of those 59
- Creatio: first choice in 2 of those 59
- Zoho CRM: first choice in 2 of those 59
- Conduyt: first choice in 1 of those 59
- GoHighLevel: first choice in 1 of those 59
- Microsoft Dynamics 365 Customer Engagement: first choice in 1 of those 59
- Salesforce Sales Cloud Enterprise/Unlimited: first choice in 1 of those 59

## Revenue intelligence and forecasting

**Small business**: 33 of 72 answers did not name HubSpot Sales Hub (HubSpot Sales Hub is #1 of 14 at 27%).

- Avoma: first choice in 7 of those 33
- Optifai: first choice in 6 of those 33
- Clari Copilot: first choice in 2 of those 33
- Grain: first choice in 2 of those 33
- Oliv: first choice in 2 of those 33
- Pipedrive: first choice in 2 of those 33
- BoostUp: first choice in 1 of those 33
- Claap: first choice in 1 of those 33

**Mid-market**: 49 of 72 answers did not name HubSpot Sales Hub (HubSpot Sales Hub is #3 of 13 at 16%).

- Clari Copilot: first choice in 17 of those 49
- Gong: first choice in 12 of those 49
- Avoma: first choice in 5 of those 49
- BoostUp: first choice in 2 of those 49
- Ebsta: first choice in 1 of those 49
- Grain: first choice in 1 of those 49
- Optifai: first choice in 1 of those 49
- Revenue Grid: first choice in 1 of those 49

**Enterprise**: 72 of 72 answers did not name HubSpot Sales Hub.

- Clari Copilot: first choice in 43 of those 72
- Gong: first choice in 13 of those 72
- Tellius: first choice in 3 of those 72
- Aviso: first choice in 2 of those 72
- Salesforce Sales Cloud: first choice in 2 of those 72
- Salesloft: first choice in 2 of those 72
- Anaplan: first choice in 1 of those 72
- Forecastio: first choice in 1 of those 72

## Sales engagement platforms

**Small business**: 30 of 72 answers did not name HubSpot Sales Hub (HubSpot Sales Hub is #3 of 13 at 10%).

- Apollo.io: first choice in 8 of those 30
- Klenty: first choice in 5 of those 30
- Mailshake: first choice in 3 of those 30
- Lemlist: first choice in 2 of those 30
- Mixmax: first choice in 2 of those 30
- Reply.io: first choice in 2 of those 30
- Unify: first choice in 2 of those 30
- Instantly: first choice in 1 of those 30

**Mid-market**: 33 of 72 answers did not name HubSpot Sales Hub (HubSpot Sales Hub is #4 of 10 at 8%).

- Apollo.io: first choice in 8 of those 33
- Salesloft: first choice in 5 of those 33
- Outreach: first choice in 4 of those 33
- Amplemarket: first choice in 1 of those 33
- Klenty: first choice in 1 of those 33
- Smartlead: first choice in 1 of those 33

**Enterprise**: 59 of 72 answers did not name HubSpot Sales Hub (HubSpot Sales Hub is #4 of 7 at 10%).

- Outreach: first choice in 29 of those 59
- Salesloft: first choice in 18 of those 59
- Apollo.io: first choice in 2 of those 59
- Salesforce Sales Engagement: first choice in 2 of those 59
- Dynamics 365 Sales Accelerator: first choice in 1 of those 59
- Salesforce Sales Cloud: first choice in 1 of those 59
- Salesforce Salesloft: first choice in 1 of those 59
- SmartReach.io: first choice in 1 of those 59

## Lead routing and management

**Small business**: 35 of 72 answers did not name HubSpot Sales Hub (HubSpot Sales Hub is #1 of 14 at 26%).

- HubSpot CRM: first choice in 8 of those 35
- RevenueHero: first choice in 4 of those 35
- Kubaru: first choice in 3 of those 35
- Freshsales: first choice in 2 of those 35
- LeadAngel: first choice in 2 of those 35
- Pipedrive: first choice in 2 of those 35
- Zoho CRM: first choice in 2 of those 35
- GoHighLevel: first choice in 1 of those 35

**Mid-market**: 51 of 72 answers did not name HubSpot Sales Hub (HubSpot Sales Hub is #4 of 14 at 5%).

- LeanData: first choice in 14 of those 51
- LeadAngel: first choice in 13 of those 51
- Chili Piper: first choice in 5 of those 51
- HubSpot CRM: first choice in 4 of those 51
- Distribution Engine: first choice in 3 of those 51
- Distributely: first choice in 2 of those 51
- Zoho CRM: first choice in 2 of those 51
- BIGContacts: first choice in 1 of those 51

**Enterprise**: 63 of 72 answers did not name HubSpot Sales Hub (HubSpot Sales Hub is #8 of 9 at 2%).

- LeanData: first choice in 36 of those 63
- Kubaru: first choice in 9 of those 63
- Chili Piper: first choice in 4 of those 63
- LeadAngel: first choice in 2 of those 63
- Traction Complete: first choice in 2 of those 63
- Default: first choice in 1 of those 63
- HubSpot Breeze Intelligence: first choice in 1 of those 63
- Native Salesforce Lead Assignment Rules + Flow: first choice in 1 of those 63

## Conversational intelligence and call recording

**Small business**: 67 of 72 answers did not name HubSpot Sales Hub.

- Fathom: first choice in 29 of those 67
- Fireflies.ai: first choice in 20 of those 67
- Avoma: first choice in 14 of those 67
- Otter.ai: first choice in 3 of those 67
- CloudTalk: first choice in 2 of those 67
- Dialpad: first choice in 2 of those 67
- Aircall: first choice in 1 of those 67
- Convo: first choice in 1 of those 67

**Mid-market**: 66 of 72 answers did not name HubSpot Sales Hub (HubSpot Sales Hub is #10 of 12 at 0%).

- Avoma: first choice in 22 of those 66
- Gong: first choice in 14 of those 66
- Fathom: first choice in 7 of those 66
- Fireflies.ai: first choice in 4 of those 66
- Jiminny: first choice in 2 of those 66
- Chorus by ZoomInfo: first choice in 1 of those 66
- Clari Copilot: first choice in 1 of those 66
- Coldread: first choice in 1 of those 66

**Enterprise**: 70 of 72 answers did not name HubSpot Sales Hub.

- Gong: first choice in 41 of those 70
- Avoma: first choice in 1 of those 70
- CallCabinet: first choice in 1 of those 70
- CallMiner: first choice in 1 of those 70
- CallMiner Eureka: first choice in 1 of those 70
- Chorus by ZoomInfo: first choice in 1 of those 70
- CloudTalk: first choice in 1 of those 70
- Cresta: first choice in 1 of those 70

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.
