# HubSpot Marketing Hub alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 567 of the 864 answers in the 4 categories where HubSpot Marketing Hub holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/hubspot-marketing-hub/alternatives/

## Named instead, most often (every category and segment added)

- Brevo: 41
- Klaviyo: 31
- Dreamdata: 29
- ActiveCampaign: 28
- Omnisend: 25
- MailerLite: 24

## Marketing automation and campaign management

**Small business**: 32 of 72 answers did not name HubSpot Marketing Hub (HubSpot Marketing Hub is #2 of 10 at 25%).

- ActiveCampaign: first choice in 12 of those 32
- Brevo: first choice in 8 of those 32
- MailerLite: first choice in 2 of those 32
- Mailchimp: first choice in 1 of those 32
- Sender: first choice in 1 of those 32

**Mid-market**: 30 of 72 answers did not name HubSpot Marketing Hub (HubSpot Marketing Hub is #1 of 11 at 55%).

- Brevo: first choice in 12 of those 30
- ActiveCampaign: first choice in 4 of those 30
- HubSpot Marketing Hub Professional or Enterprise: first choice in 1 of those 30
- MailerLite: first choice in 1 of those 30

**Enterprise**: 40 of 72 answers did not name HubSpot Marketing Hub (HubSpot Marketing Hub is #3 of 9 at 15%).

- Adobe Marketo Engage: first choice in 11 of those 40
- Adobe Campaign: first choice in 1 of those 40
- Maestra: first choice in 1 of those 40
- Oracle Eloqua: first choice in 1 of those 40
- Salesforce Marketing Cloud: first choice in 1 of those 40

## Ecommerce marketing

**Small business**: 53 of 72 answers did not name HubSpot Marketing Hub (HubSpot Marketing Hub is #2 of 12 at 17%).

- Omnisend: first choice in 15 of those 53
- Klaviyo: first choice in 11 of those 53
- Shopify: first choice in 10 of those 53
- ActiveCampaign: first choice in 3 of those 53
- WooCommerce: first choice in 3 of those 53
- BigCommerce: first choice in 2 of those 53
- Brevo: first choice in 2 of those 53
- Square Online: first choice in 2 of those 53

**Mid-market**: 47 of 72 answers did not name HubSpot Marketing Hub (HubSpot Marketing Hub is #1 of 10 at 36%).

- Klaviyo: first choice in 12 of those 47
- Omnisend: first choice in 9 of those 47
- BigCommerce: first choice in 4 of those 47
- WooCommerce: first choice in 4 of those 47
- Shopify: first choice in 3 of those 47
- BigCommerce B2B Edition: first choice in 2 of those 47
- Wix: first choice in 2 of those 47
- Brevo: first choice in 1 of those 47

**Enterprise**: 58 of 72 answers did not name HubSpot Marketing Hub (HubSpot Marketing Hub is #6 of 12 at 7%).

- Klaviyo: first choice in 7 of those 58
- Salesforce Marketing Cloud: first choice in 6 of those 58
- Shopify: first choice in 6 of those 58
- BigCommerce: first choice in 4 of those 58
- Adobe Commerce: first choice in 3 of those 58
- Bloomreach: first choice in 3 of those 58
- Insider: first choice in 3 of those 58
- Adobe Commerce (Magento) + Adobe Experience Cloud: first choice in 2 of those 58

## Email marketing platforms

**Small business**: 46 of 72 answers did not name HubSpot Marketing Hub (HubSpot Marketing Hub is #5 of 13 at 10%).

- MailerLite: first choice in 15 of those 46
- Sender: first choice in 8 of those 46
- Brevo: first choice in 7 of those 46
- ActiveCampaign: first choice in 5 of those 46
- Mailchimp: first choice in 3 of those 46
- Apollo.io: first choice in 1 of those 46
- Constant Contact: first choice in 1 of those 46
- HubSpot Starter Customer Platform: first choice in 1 of those 46

**Mid-market**: 39 of 72 answers did not name HubSpot Marketing Hub (HubSpot Marketing Hub is #2 of 13 at 27%).

- Brevo: first choice in 6 of those 39
- Sender: first choice in 5 of those 39
- MailerLite: first choice in 4 of those 39
- ActiveCampaign: first choice in 3 of those 39
- Klaviyo: first choice in 1 of those 39
- Omnisend: first choice in 1 of those 39
- Sequenzy: first choice in 1 of those 39

**Enterprise**: 33 of 72 answers did not name HubSpot Marketing Hub (HubSpot Marketing Hub is #2 of 13 at 21%).

- Brevo: first choice in 5 of those 33
- Salesforce Marketing Cloud: first choice in 4 of those 33
- Adobe Marketo Engage: first choice in 2 of those 33
- MailerLite: first choice in 2 of those 33
- ActiveCampaign: first choice in 1 of those 33
- Beehiiv: first choice in 1 of those 33
- Emma: first choice in 1 of those 33
- HubSpot Email Marketing: first choice in 1 of those 33

## Attribution and marketing mix modeling

**Small business**: 54 of 72 answers did not name HubSpot Marketing Hub (HubSpot Marketing Hub is #4 of 18 at 9%).

- Google Analytics 4: first choice in 16 of those 54
- Dreamdata: first choice in 5 of those 54
- Forecastr: first choice in 5 of those 54
- Triple Whale: first choice in 5 of those 54
- Google Meridian: first choice in 4 of those 54
- Ruler Analytics: first choice in 4 of those 54
- Factors.ai: first choice in 2 of those 54
- HockeyStack: first choice in 2 of those 54

**Mid-market**: 64 of 72 answers did not name HubSpot Marketing Hub (HubSpot Marketing Hub is #13 of 22 at 1%).

- Dreamdata: first choice in 17 of those 64
- Google Analytics 4: first choice in 7 of those 64
- Recast: first choice in 5 of those 64
- Measured: first choice in 3 of those 64
- Triple Whale: first choice in 3 of those 64
- CaliberMind: first choice in 2 of those 64
- Google Meridian: first choice in 2 of those 64
- HockeyStack: first choice in 2 of those 64

**Enterprise**: 71 of 72 answers did not name HubSpot Marketing Hub.

- Adobe Marketo Measure: first choice in 10 of those 71
- Measured: first choice in 9 of those 71
- Dreamdata: first choice in 7 of those 71
- SegmentStream: first choice in 6 of those 71
- Adobe Mix Modeler: first choice in 5 of those 71
- HockeyStack: first choice in 5 of those 71
- CaliberMind: first choice in 4 of those 71
- Rockerbox: first choice in 4 of those 71

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.