# HubSpot Marketing Attribution: how AI models rank it, September 2026

GTM AI Recommendation Index, September 2026 Edition. Named in 2 judge labels across 1 categories by 2 of 12 models. Page: https://gtm-ai-index.com/vendors/hubspot-marketing-attribution/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Attribution and marketing mix modeling | 0% | 119 | 100% | 2 |

## And against it

- "Limited multi-touch (first-touch bias...), poor ad integration ... Data silos and inflexible source tracking frustrate B2B users." (Grok 4.1 Fast, Attribution & MMM)
- "Limited automation in lower-priced tiers; High pricing that excludes small businesses" (GLM 4.7 FlashX, Attribution & MMM)

## The company

HubSpot; http://www.hubspot.com; Cambridge, United States; founded 2006; about 8,246 employees (2024); public, HUBS on New York Stock Exchange. From Wikidata, fetched 2026-09-14.

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.