# HubSpot CRM alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 120 of the 216 answers in the 1 category where HubSpot CRM holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/hubspot-crm/alternatives/

## Named instead, most often (every category and segment added)

- Salesforce Sales Cloud: 27
- HubSpot Sales Hub: 9
- Microsoft Dynamics 365 Sales: 8
- Pipedrive: 5
- Less Annoying CRM: 4
- Bigin by Zoho: 2

## CRM

**Small business**: 26 of 72 answers did not name HubSpot CRM (HubSpot CRM is #1 of 10 at 50%).

- Pipedrive: first choice in 4 of those 26
- Bigin by Zoho: first choice in 2 of those 26
- Less Annoying CRM: first choice in 2 of those 26

**Mid-market**: 38 of 72 answers did not name HubSpot CRM (HubSpot CRM is #1 of 11 at 41%).

- HubSpot Sales Hub: first choice in 8 of those 38
- Coevera: first choice in 2 of those 38
- Less Annoying CRM: first choice in 2 of those 38
- Zoho CRM: first choice in 2 of those 38
- Close: first choice in 1 of those 38
- Freshsales: first choice in 1 of those 38
- Pipedrive: first choice in 1 of those 38
- Salesforce Sales Cloud: first choice in 1 of those 38

**Enterprise**: 56 of 72 answers did not name HubSpot CRM (HubSpot CRM is #8 of 10 at 0%).

- Salesforce Sales Cloud: first choice in 26 of those 56
- Microsoft Dynamics 365 Sales: first choice in 8 of those 56
- Conduyt: first choice in 1 of those 56
- Creatio: first choice in 1 of those 56
- HubSpot Sales Hub: first choice in 1 of those 56
- Microsoft Dynamics 365 Customer Engagement: first choice in 1 of those 56
- Salesforce Sales Cloud Enterprise/Unlimited: first choice in 1 of those 56

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.