# HubSpot Content Hub alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 275 of the 432 answers in the 2 categories where HubSpot Content Hub holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/hubspot-content-hub/alternatives/

## Named instead, most often (every category and segment added)

- WordPress: 37
- Contentful: 19
- CoSchedule: 12
- Webflow: 11
- Adobe Experience Manager: 9
- Sanity: 6

## Content marketing platforms

**Small business**: 46 of 72 answers did not name HubSpot Content Hub (HubSpot Content Hub is #1 of 12 at 27%).

- CoSchedule: first choice in 9 of those 46
- Buffer: first choice in 4 of those 46
- Canva: first choice in 3 of those 46
- HubSpot Marketing Hub: first choice in 2 of those 46
- StoryChief: first choice in 2 of those 46
- ActiveCampaign: first choice in 1 of those 46
- Averi: first choice in 1 of those 46
- ClickUp: first choice in 1 of those 46

**Mid-market**: 43 of 72 answers did not name HubSpot Content Hub (HubSpot Content Hub is #1 of 11 at 30%).

- Asana: first choice in 4 of those 43
- HubSpot Marketing Hub: first choice in 2 of those 43
- Monday.com: first choice in 2 of those 43
- Buffer: first choice in 1 of those 43
- Canva: first choice in 1 of those 43
- ChatGPT: first choice in 1 of those 43
- CoSchedule: first choice in 1 of those 43
- CoSchedule Marketing Suite: first choice in 1 of those 43

**Enterprise**: 56 of 72 answers did not name HubSpot Content Hub (HubSpot Content Hub is #1 of 12 at 17%).

- Aprimo: first choice in 4 of those 56
- Adobe Experience Manager: first choice in 2 of those 56
- CoSchedule: first choice in 2 of those 56
- Contentful: first choice in 2 of those 56
- Monday.com: first choice in 2 of those 56
- Optimizely Content Marketing Platform: first choice in 2 of those 56
- Sitecore Content Hub: first choice in 2 of those 56
- WordPress: first choice in 2 of those 56

## Content management systems for marketing sites

**Small business**: 38 of 72 answers did not name HubSpot Content Hub (HubSpot Content Hub is #3 of 11 at 8%).

- WordPress: first choice in 18 of those 38
- Webflow: first choice in 8 of those 38
- Wix: first choice in 3 of those 38
- Squarespace: first choice in 2 of those 38

**Mid-market**: 35 of 72 answers did not name HubSpot Content Hub (HubSpot Content Hub is #3 of 13 at 22%).

- WordPress: first choice in 11 of those 35
- Contentful: first choice in 4 of those 35
- Webflow: first choice in 3 of those 35
- Sanity: first choice in 2 of those 35
- Storyblok: first choice in 1 of those 35
- Weebly: first choice in 1 of those 35
- Wix: first choice in 1 of those 35

**Enterprise**: 57 of 72 answers did not name HubSpot Content Hub (HubSpot Content Hub is #4 of 14 at 6%).

- Contentful: first choice in 13 of those 57
- Adobe Experience Manager: first choice in 7 of those 57
- WordPress: first choice in 6 of those 57
- Sanity: first choice in 4 of those 57
- CoreMedia: first choice in 2 of those 57
- Acquia Site Factory: first choice in 1 of those 57
- Adapto CMS: first choice in 1 of those 57
- Agility CMS: first choice in 1 of those 57

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.