# HubSpot ABM alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 155 of the 216 answers in the 1 category where HubSpot ABM holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/hubspot-abm/alternatives/

## Named instead, most often (every category and segment added)

- Demandbase: 47
- 6sense: 35
- AdRoll ABM: 26
- Apollo.io: 9
- HubSpot Marketing Hub: 9
- Abmatic AI: 6

## Account-based marketing platforms

**Small business**: 39 of 72 answers did not name HubSpot ABM (HubSpot ABM is #1 of 13 at 21%).

- AdRoll ABM: first choice in 9 of those 39
- Apollo.io: first choice in 8 of those 39
- ZenABM: first choice in 6 of those 39
- HubSpot Marketing Hub: first choice in 5 of those 39
- RB2B: first choice in 2 of those 39
- Warmly: first choice in 2 of those 39
- Abmatic AI: first choice in 1 of those 39
- Common Room: first choice in 1 of those 39

**Mid-market**: 45 of 72 answers did not name HubSpot ABM (HubSpot ABM is #2 of 11 at 5%).

- AdRoll ABM: first choice in 17 of those 45
- 6sense: first choice in 7 of those 45
- Demandbase: first choice in 7 of those 45
- HubSpot Marketing Hub: first choice in 3 of those 45
- Terminus: first choice in 2 of those 45
- 6pack: first choice in 1 of those 45
- 6sense Revenue AI: first choice in 1 of those 45
- Apollo.io: first choice in 1 of those 45

**Enterprise**: 71 of 72 answers did not name HubSpot ABM (HubSpot ABM is #8 of 8 at 0%).

- Demandbase: first choice in 40 of those 71
- 6sense: first choice in 28 of those 71
- Abmatic AI: first choice in 5 of those 71
- Lusha: first choice in 2 of those 71
- Salesforce Marketing Cloud Account Engagement: first choice in 2 of those 71
- Terminus: first choice in 2 of those 71
- HubSpot Marketing Hub: first choice in 1 of those 71
- ZoomInfo: first choice in 1 of those 71

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.