# Hotjar alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 372 of the 432 answers in the 2 categories where Hotjar holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/hotjar/alternatives/

## Named instead, most often (every category and segment added)

- Qualtrics: 38
- CustomerGauge: 21
- Amplitude: 19
- Medallia: 17
- Google Forms: 15
- Mixpanel: 14

## Customer intelligence and data science

**Small business**: 46 of 72 answers did not name Hotjar (Hotjar is #7 of 10 at 0%).

- HubSpot: first choice in 8 of those 46
- Mixpanel: first choice in 7 of those 46
- PostHog: first choice in 6 of those 46
- Amplitude: first choice in 5 of those 46
- Google Analytics 4: first choice in 3 of those 46
- HubSpot Marketing Hub: first choice in 3 of those 46
- Apollo.io: first choice in 2 of those 46
- Factors.ai: first choice in 2 of those 46

**Mid-market**: 64 of 72 answers did not name Hotjar (Hotjar is #10 of 14 at 0%).

- Amplitude: first choice in 5 of those 64
- HubSpot Marketing Hub: first choice in 5 of those 64
- Segment: first choice in 5 of those 64
- Mixpanel: first choice in 4 of those 64
- Google Analytics 4: first choice in 3 of those 64
- PostHog: first choice in 3 of those 64
- Adobe Customer Journey Analytics: first choice in 2 of those 64
- Dreamdata: first choice in 2 of those 64

**Enterprise**: 72 of 72 answers did not name Hotjar.

- Adobe Customer Journey Analytics: first choice in 10 of those 72
- Amplitude: first choice in 9 of those 72
- Salesforce Data Cloud: first choice in 4 of those 72
- Gainsight: first choice in 3 of those 72
- Mixpanel: first choice in 3 of those 72
- 6sense: first choice in 2 of those 72
- Adobe Customer Journey Analytics (CJA) B2B Edition: first choice in 2 of those 72
- Medallia Experience Cloud: first choice in 2 of those 72

## Customer feedback and surveys

**Small business**: 55 of 72 answers did not name Hotjar (Hotjar is #9 of 15 at 0%).

- Google Forms: first choice in 11 of those 55
- SurveyMonkey: first choice in 8 of those 55
- Survicate: first choice in 8 of those 55
- SurveySparrow: first choice in 6 of those 55
- Retently: first choice in 5 of those 55
- Typeform: first choice in 5 of those 55
- CustomerGauge: first choice in 2 of those 55
- Tally.so: first choice in 2 of those 55

**Mid-market**: 63 of 72 answers did not name Hotjar (Hotjar is #15 of 18 at 0%).

- Qualtrics: first choice in 9 of those 63
- CustomerGauge: first choice in 7 of those 63
- Medallia: first choice in 6 of those 63
- Retently: first choice in 5 of those 63
- Google Forms: first choice in 4 of those 63
- Survicate: first choice in 4 of those 63
- SurveyMonkey: first choice in 3 of those 63
- SurveySparrow: first choice in 3 of those 63

**Enterprise**: 72 of 72 answers did not name Hotjar.

- Qualtrics: first choice in 29 of those 72
- CustomerGauge: first choice in 12 of those 72
- Medallia: first choice in 11 of those 72
- SurveyMonkey: first choice in 3 of those 72
- Pollfish: first choice in 2 of those 72
- ProductLift: first choice in 2 of those 72
- AskNicely: first choice in 1 of those 72
- Enterpret: first choice in 1 of those 72

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.