# Hootsuite alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 146 of the 216 answers in the 1 category where Hootsuite holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/hootsuite/alternatives/

## Named instead, most often (every category and segment added)

- Buffer: 38
- Metricool: 11
- Sprout Social: 11
- Sprinklr: 9
- Oktopost: 8
- SocialPilot: 8

## Social media management

**Small business**: 63 of 72 answers did not name Hootsuite (Hootsuite is #6 of 12 at 6%).

- Buffer: first choice in 28 of those 63
- Metricool: first choice in 8 of those 63
- Vista Social: first choice in 5 of those 63
- PostPlanify: first choice in 4 of those 63
- Zoho Social: first choice in 4 of those 63
- SocialPilot: first choice in 3 of those 63
- Agorapulse: first choice in 2 of those 63
- DemandBird: first choice in 2 of those 63

**Mid-market**: 41 of 72 answers did not name Hootsuite (Hootsuite is #6 of 12 at 2%).

- Buffer: first choice in 10 of those 41
- Sprout Social: first choice in 6 of those 41
- Agorapulse: first choice in 5 of those 41
- Metricool: first choice in 3 of those 41
- Oktopost: first choice in 2 of those 41
- SocialPilot: first choice in 2 of those 41
- Publer Professional: first choice in 1 of those 41

**Enterprise**: 42 of 72 answers did not name Hootsuite (Hootsuite is #4 of 12 at 9%).

- Sprinklr: first choice in 9 of those 42
- Oktopost: first choice in 6 of those 42
- Sprout Social: first choice in 5 of those 42
- PostPlanify: first choice in 3 of those 42
- SocialPilot: first choice in 3 of those 42
- Emplifi: first choice in 2 of those 42
- SOCi: first choice in 2 of those 42
- Birdeye: first choice in 1 of those 42

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.