# HockeyStack: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 40 judge labels across 5 categories by 14 of 14 models. Page: https://gtm-ai-index.com/vendors/hockeystack/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Attribution and marketing mix modeling | 5% | 5 | 7% | 29 |
| Customer intelligence and data science | 2% | 11 | 0% | 6 |
| Market intelligence platforms | 2% | 21 | 0% | 2 |
| Web analytics | 2% | 13 | 0% | 2 |
| Revenue intelligence and forecasting | 0% | 59 | 0% | 1 |

## What the models said for it

- "HockeyStack is highly favored for mid-market B2B teams because of its intuitive customer-journey visualization and ease of implementation." (Gemini 3.5 Flash, Web analytics)
- "HockeyStack connects marketing activity directly to pipeline and revenue, making it well-suited for B2B SaaS teams with long sales cycles." (Claude Haiku 4.5, Attribution & MMM)
- "HockeyStack offers better value and faster implementation for mid-market companies." (MiniMax M2.5, Attribution & MMM)
- "I'd start with HockeyStack—but only if its Enterprise pricing works for you" (GPT-6 Luna, Attribution & MMM)

## And against it

- "exited the attribution market in April 2026 ... so it's no longer recommended for attribution-only needs." (Kimi K2, Attribution & MMM)
- "Pivoting away from pure attribution; now positioned as a broader GTM AI platform (~$2,200+/month)" (DeepSeek V4 Flash, Attribution & MMM)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Market intelligence platforms: 0% to 2%, +2. New · not ranked in September 2026 · rank 21 of 172.
- Web analytics: 0% to 2%, +2. New · not ranked in September 2026 · rank 13 of 91.
- Attribution and marketing mix modeling: 3% to 5%, +1. Inside the floor by 10 points · rank 6 → 5 of 123.
- Customer intelligence and data science: 2% to 2%, ±0. Inside the floor by 11 points · rank 12 → 11 of 142.
- Revenue intelligence and forecasting: 0% to 0%, ±0. New · not ranked in September 2026 · rank 59 of 76.

## In its own words

What HockeyStack's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: AI GTM - B2B Revenue Data Intelligence Platform (https://hockeystack.com/)
- For: GTM and Revenue Operations (RevOps) teams (https://hockeystack.com/)
- Price stated: Custom enterprise pricing (https://hockeystack.com/)
- Certifications: GDPR, CCPA
- Hosting: Frankfurt, Germany
- Customers named: 8x8, Dice, Planhat, ActiveCampaign, N8N, Rakuten, Justworks, Firstup

## What it publishes

Every page hockeystack.com exposes, read 2026-09-29: 770 addresses. By kind, pages and the last 90 days:

- blog: 122 pages, 0 in the last 90 days, latest undated
- case study: 24 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 2 pages, 0 in the last 90 days, latest undated
- conference or event: 19 pages, 0 in the last 90 days, latest 2025-05-13
- report or ebook: 26 pages, 2 in the last 90 days, latest 2026-07-22
- comparison: 29 pages, 0 in the last 90 days, latest 2026-04-15
- template or tool: 38 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 7 pages, 1 in the last 90 days, latest 2026-07-20
- podcast or video: 24 pages, 0 in the last 90 days, latest undated
- news or press: 1 pages, 0 in the last 90 days, latest undated
- Recent: 2026-07-22 report or ebook: Lift analysis vs. multi touch attribution https://docs.hockeystack.com/marketing-intelligence/reports/lift-reports/lift-analysis-vs.-multi-touch-attribution
- Recent: 2026-07-20 glossary or explainer: What is Source vs. Referrer vs. UTM Source vs. UTM Medium? | HockeyStack https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/properties-and-configuration/what-is-source
- Recent: 2026-07-13 report or ebook: Attribution Lookback Window | HockeyStack https://docs.hockeystack.com/marketing-intelligence/reports/multi-touch-attribution/attribution-lookback
- Recent: 2026-06-22 report or ebook: Building a Basic Report | HockeyStack https://docs.hockeystack.com/marketing-intelligence/reports/building-a-basic-report
- Recent: 2026-06-22 report or ebook: Different Attribution Models | HockeyStack https://docs.hockeystack.com/marketing-intelligence/reports/multi-touch-attribution/attribution-models
- Recent: 2026-06-13 glossary or explainer: What is the HubSpot "email bounces" action? | HockeyStack https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/goals/what-is-the-hubspot-email-bounces-action

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.