# HockeyStack alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 171 of the 216 answers in the 1 category where HockeyStack holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/hockeystack/alternatives/

## Named instead, most often (every category and segment added)

- Google Analytics 4: 26
- Dreamdata: 21
- Measured: 12
- SegmentStream: 8
- Triple Whale: 8
- HubSpot Marketing Hub: 7

## Attribution and marketing mix modeling

**Small business**: 62 of 72 answers did not name HockeyStack (HockeyStack is #9 of 18 at 4%).

- Google Analytics 4: first choice in 17 of those 62
- Dreamdata: first choice in 9 of those 62
- Forecastr: first choice in 5 of those 62
- HubSpot Marketing Hub: first choice in 5 of those 62
- Triple Whale: first choice in 5 of those 62
- Google Meridian: first choice in 4 of those 62
- MixModeler: first choice in 4 of those 62
- Ruler Analytics: first choice in 3 of those 62

**Mid-market**: 55 of 72 answers did not name HockeyStack (HockeyStack is #6 of 22 at 3%).

- Dreamdata: first choice in 9 of those 55
- Google Analytics 4: first choice in 9 of those 55
- Recast: first choice in 5 of those 55
- Measured: first choice in 3 of those 55
- Triple Whale: first choice in 3 of those 55
- Google Meridian: first choice in 2 of those 55
- HubSpot Marketing Hub: first choice in 2 of those 55
- SegmentStream: first choice in 2 of those 55

**Enterprise**: 54 of 72 answers did not name HockeyStack (HockeyStack is #3 of 21 at 11%).

- Measured: first choice in 9 of those 54
- SegmentStream: first choice in 6 of those 54
- Adobe Mix Modeler: first choice in 4 of those 54
- Dreamdata: first choice in 3 of those 54
- Rockerbox: first choice in 3 of those 54
- Adobe Marketo Measure: first choice in 2 of those 54
- Analytic Partners: first choice in 2 of those 54
- CaliberMind: first choice in 2 of those 54

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.